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Frigade

AI-powered product assistance for modern software teams

Frigade AI is an in-app assistant that intelligently guides and onboards your users through your product. Our agent learns your product's interface, gives contextual guidance that adapts to each user, and takes actions directly on your users' behalf. Learn more at Frigade.com
Active Founders
Eric Brownrout
Eric Brownrout
Founder
Eric is the co-founder and CEO of Frigade. Before founding Frigade, Eric co-founded Perform, a mobile app to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in product management at Digit where he helped launch an AI-powered mobile banking app and at LinkedIn where he managed an intelligent communications platform for notifications and email.
Christian Mathiesen
Christian Mathiesen
Founder
Christian is the co-founder and CTO of Frigade. Before founding Frigade, Christian co-founded Perform, a platform to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in engineering at LinkedIn where he helped launch LinkedIn's Skills-based hiring products and LinkedIn's Hiring Platform.
Company Launches
Frigade Skills: the in-app AI agent that learns your product and acts for your users
See original launch post

Hi everyone, Eric and Christian here, co-founders of Frigade (W23).

Frigade is an AI agent that lives inside your product and guides users through it. Point it at your app and it learns your UI in minutes. You don't wire anything up or write docs.

Today we're launching a major new upgrade to our agent called Skills.

So far, Frigade has guided users and answered their questions. With Skills, it can take real actions for them too: looking things up, creating, editing, deleting.

Skills are the actions Frigade figures out on its own while it trains on your product. It documents each one, your team approves it with no code from the dashboard, and from then on Frigade runs it for any user who needs it. You can still wire in your own custom tool calls with our SDK, too.

https://www.youtube.com/watch?v=bi-BFV7M7eY

If you've used Linear's AI agent, Frigade is that as an embed: the same kind of in-app agent, dropped into your product with one snippet. You get about 80% of it out of the box, with no eng work required.

How it works:

  1. Add the snippet. Frigade starts using your product and learns it, like a new user would.
  2. It turns the actions it finds into Skills. Your team reviews and approves them, no code.
  3. Frigade runs those Skills for your users and answers their questions as they go.

Here it is running on popular products we don't embed in.

We just pointed it at each one and let it learn to see how it performed:

Frigade is best for:

  • Teams drowning in "how do I..." tickets
  • CS teams who want onboarding to happen without a call
  • Product teams who want every feature to be self-serve
  • Anyone with a complex product or non-technical users who keep getting stuck

Many teams are also building their own agents in-house. If that's you, we're launching the Frigade API soon so you can add our generative assistance capabilities into your agent. More on that soon.

If your product's complex or your users aren't super technical, we'd love to show you what Frigade does on your actual app. Send us a note, or book a demo at frigade.com.

Eric & Christian

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Previous Launches
The help center is dead. Your product is the teacher now.
Frigade AI uses your product to learn how it actually works, then guides users with live, step-by-step support directly inside the UI—right when they need it.
Fast and scalable. No bloat. GDPR compliant. Powered by ClickHouse and Kafka.
Frigade is a low-code tool for building product growth loops
Frigade helps developers build better native onboarding and product education, faster.
Frigade
Founded:2022
Batch:Winter 2023
Team Size:4
Status:
Active
Location:San Francisco