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Frigade

AI-powered product assistance for modern software teams

Frigade AI is an in-app assistant that intelligently guides and onboards your users through your product. Our agent learns your product's interface, gives contextual guidance that adapts to each user, and takes actions directly on your users' behalf. Learn more at Frigade.com
Active Founders
Eric Brownrout
Eric Brownrout
Founder
Eric is the co-founder and CEO of Frigade. Before founding Frigade, Eric co-founded Perform, a mobile app to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in product management at Digit where he helped launch an AI-powered mobile banking app and at LinkedIn where he managed an intelligent communications platform for notifications and email.
Christian Mathiesen
Christian Mathiesen
Founder
Christian is the co-founder and CTO of Frigade. Before founding Frigade, Christian co-founded Perform, a platform to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in engineering at LinkedIn where he helped launch LinkedIn's Skills-based hiring products and LinkedIn's Hiring Platform.
Company Launches
Frigade Assist API - give your AI agent the ability to generate in-product guides and support
See original launch post

Hi everyone, Christian and Eric here, co-founders of Frigade (W23).

Today we are launching the Frigade Assist API, which levels up your own AI agent to better onboard and support your users with a single tool call.
https://www.youtube.com/watch?v=-j7wd0gYS2M

PROBLEM

More and more teams are building their own agents. When a user gets stuck and needs help, companies tend to go one of two ways.

  1. Buy a help agent (Frigade Assistant, Fin, etc.). Now you have two agents and two chatboxes, and your users cannot tell which one to use for what.
  2. Have your own agent handle it. Agents in that case usually answer out of a knowledge base or help center with basic RAG. Docs are stale or incomplete more often than not, and even when the snippet is right it puts the work back on the user, who has to read it and then figure out how to apply it in the app.

SOLUTION

We already solved the docs problem with Frigade. Our browser agent signs in to your product with the same permissions a real user has, works through your real workflows, and maps how your product works. No manual documentation or screenshots to take. It trains again every time you ship, so it always knows the version of your product that's live.

Now, with the Assist API, we can solve the two-agent problem too.

The Assist API a single tool call. Your agent calls it and gets back an answer grounded in how your product behaves today, or a personalized walkthrough rendered on the page the user is already on. For most AI agent frameworks, you can add it with just these lines of code:

import { frigade } from '@frigade/ai'
 
const frigade_guide_tool = {
  description: 'Call this tool to answer product ' +
    'questions or guide the user through a task.',
  parameters: {
    query: {
      type: 'string',
      description: 'What the user is asking or wants to do',
    },
  },
  run: ({ query }) => frigade.assist({ query }),
}
 

The SDK forwards the call to the browser and Frigade acts on the page the user is on, highlighting the real element with the next step attached. Your agent decides when to call it and stays the only thing your user talks to.

What you get with it:

  1. Personalized in-product guides, generated on demand. A new user gets walked through first-time setup without leaving the page. Someone stuck mid-workflow gets shown the next step instead of a link to an article.
  2. Visibility and control for the people who own support. Your support and product teams see who Frigade is helping and where, and can steer the output without any engineering help.

We are already working with Retell AI to extend their agent's onboarding capabilities. They build agents for a living and still chose to plug in Frigade rather than build something like this themselves.

This is for teams who already own an agent and care about product adoption. And if you do not have an agent, our drop-in Frigade Assistant is still the fastest path.

If you want to give it a spin, reach out and we'll get you a demo. https://frigade.com/assist-api

Christian and Eric

Previous Launches
Frigade learns your product by using it, then takes real actions for your users through Skills your team approves with no code.
The help center is dead. Your product is the teacher now.
Frigade AI uses your product to learn how it actually works, then guides users with live, step-by-step support directly inside the UI—right when they need it.
Fast and scalable. No bloat. GDPR compliant. Powered by ClickHouse and Kafka.
Frigade is a low-code tool for building product growth loops
Frigade helps developers build better native onboarding and product education, faster.
Frigade
Founded:2022
Batch:Winter 2023
Team Size:4
Status:
Active
Location:San Francisco