{"id":95912,"title":"Frigade: Product onboarding that builds itself","tagline":"The help center is dead. Your product is the teacher now.","body":"Hey everyone, we are Eric and Christian, founders of [Frigade](https://frigade.com).\n\n**TL;DR:** Frigade automatically learns your product and provides expert, in-product assistance to users. Now with Suggestions, Frigade can proactively teach your users in the context of the product itself.\n\nhttps://youtu.be/FhHSj8YpR2U\n\n# **🔴 The problem**\n\nMany users never see the best parts of a product. Teams try to fix this but run into the same issues:\n\n* Onboarding flows take too long to build\n* Feature tours get stale as the product changes\n* Users ignore help docs :( \n* Customer Success loses hours teaching users on Zoom\n* Product teams rely on outdated screenshots, Looms, and Slack to explain the product\n\nIn-product guidance should be easy to create and maintain, but today it is neither.\n\n# **🟢 The solution**\n\nFrigade automatically learns your product by using it, and Suggestions create guidance directly inside your product from simple prompts.\n\n![uploaded image](/media/?type=post\u0026id=95912\u0026key=user_uploads/123251/af21223e-4d69-40f8-9cc3-c34827827206)\n\nWrite what you want users to learn:\n\n“Show users how to use the new Calendar view in the Sales tab. Walk users through the key features.”\n\nFrigade understands the latest version of your product and generates the experience directly from that context. You do not need a help center, articles, or any existing documentation for Frigade to work. It learns directly from the product itself.\n\nNo user flows. No element targeting. Nothing to wire up.\n\nYou can create:\n\n* Onboarding for new signups\n* Guided tours for new features\n* Help for confusing parts of the UI\n* Workflows for power users\n* Role or plan specific nudges\n* Contextual support at the right moment\n\nEverything runs inside your real product and stays accurate as it evolves, without depending on any external help documentation or content.\n\n# **🧪 Preview, refine, publish**\n\nInstantly preview Suggestions to watch the experience run in your product. Tweak the prompt to adjust the tone or structure. Choose who should see it and publish. Users will see it at the right moment and can launch the experience instantly.\n\n# **🧵 Who is using it today**\n\nTeams across SaaS, AI, fintech, marketplaces, and more use Frigade to:\n\n* Onboard users without a human in the loop\n* Increase feature adoption\n* Reduce support tickets\n* Walk customers through complex workflows\n* Educate users inside the product rather than sending them elsewhere\n\n# **🚀 Try it out**\n\nFrigade Suggestions are live today. Create your first in-product experience from a single prompt [**https://frigade.com**](https://frigade.com)\n\nWe’d love your feedback or questions: [founders@frigade.com](mailto:founders@frigade.com)","slug":"Owy-frigade-product-onboarding-that-builds-itself","created_at":"2025-12-02T15:44:08.899Z","updated_at":"2026-05-25T06:00:30.426Z","total_vote_count":28,"url":"https://www.ycombinator.com/launches/Owy-frigade-product-onboarding-that-builds-itself","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=95912\u0026key=user_uploads/123251/af21223e-4d69-40f8-9cc3-c34827827206","company":{"id":27852,"name":"Frigade","slug":"frigade","url":"https://frigade.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/2ebf166f7f6e8f6d186e2ea4a16a6cf16becaf7b.png","batch":"Winter 2023","industry":"B2B","tags":["SaaS","Customer Success","Customer Service","AI","AI Assistant"],"search_path":"https://bookface.ycombinator.com/company/27852"}}