TL;DR: Poth helps you understand why your users behave the way they do. It uses your company's data and context to generate hypotheses, then validates them through adaptive user interviews until it uncovers the root cause.

What we do: Poth is an AI-native customer research platform

Analytics tools show behavior. Traditional research tools ask users static, predetermined questions. Poth connects the two—starting from your own data.

It takes a company's existing data and context to generate hypotheses, validates them through adaptive interviews, and continuously updates its questioning based on each user's responses—helping teams uncover the reasons behind churn, failed activation, checkout abandonment, or any user behavior.

https://www.youtube.com/watch?v=YHgz41ItGhI

Who we are: Before Poth, I (Matthew) was an FDE at Palantir, where I worked closely with enterprise customers to help them make better use of their data. My co-founder Mojmir was a data scientist at Tietoevry, where he did the same.

Now we're building Poth to help every company understand why users behave the way they do.

Our ask: If you work in product, growth, customer research, or analytics, we'd love to chat — reach out and connect. Try it at pothlabs.com.