TLDR: We’re building Luthor: AI compliance infrastructure for regulated marketing

https://youtu.be/MvOLCnl-WHg

The Problem

At most financial services companies, a simple marketing campaign can get stuck in legal and compliance review for weeks.

People send drafts over email, argue over disclosures in spreadsheets, lose context, and miss the market window.

With Luthor, teams upload content and instantly get:

• Checks against federal, state and international regulations
• Company policies and brand guidelines
• The right disclosures
• Suggestions based on past approvals and firm-specific rules

Everything then lives in one place for review, approval, and audit.

Who it’s for

Our users today include:

• Financial Services (RIAs/Broker Dealers)
• Asset managers
• Banks/Credit unions
• Mortgage lenders
• Other regulated companies that run frequent campaigns

If you’re building in a regulated industry and deal with compliance-heavy marketing workflows, this might be relevant.

Why we started Luthor

When I was on Square’s risk team, I built internal tools to manage compliance reviews.

Timing mattered. A campaign going out this week vs. next month could mean millions in volume.

But I kept seeing product launches miss their window, not because they were unsafe, but because the process was slow.

It was frustrating to watch good work get delayed by bad systems. That’s what led me to build Luthor.

What’s happened so far

We’re live with financial services firms, mortgage lenders, marketing agencies, banks, and VC firms, and are piloting with an Am Law 10 firm.

Our customers collectively represent over $850B+ in assets under management.

Across teams, we’re seeing review cycles shrink from weeks to hours.

Asks

If you work in marketing or compliance in a regulated industry and are tired of slow approvals and bottlenecks, we’d love to talk.

Book a call here, or email founders@luthor.ai

-Glenn