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AI Creative Strategist

GetCrux is the AI Creative Strategist to launch winning ads. Creatives have become the biggest lever to win on ad platforms. Yet, there is no clear way to figure out why something works. Marketers end up guessing and replicating the best performing ad, only to see it fail - with high CAC & wasted dollars. GetCrux helps performance marketers find winning patterns in their ad creatives across 100+ parameters like hooks, messaging, storyline, music, pacing, and recommend exactly what to launch next.
Active Founders
Himank Jain
Himank Jain
Co-Founder and CEO
Himank is the co-founder and CEO at GetCrux. He has previously worked at J&J as an ML Engineer, leading the NLP initiatives to automate sales transcript and was a data consultant at PwC. Himank has graduated from IIT Bombay. During his college time, he headed Mood Indigo which is Asia's largest student-led festival. It attracts artists from 25+ countries and 140K+ visitors nationwide and has raised $500K in capital from global brands. Excited about space, spirituality and sports!
Atharva Padhye
Atharva Padhye
Founder
Atharva is a co-founder at getcrux. Prev a Renewable Energy Engg grad at IIT Bombay. Started Crux while in college and dropped a management consulting job offer at Bain & Co. Prev worked on Risk Analytics at Citibank. While in college, I headed Mood Indigo (Asia's largest college festival) where we built the first-ever metaverse for colleges - a 3D experience to explore live events on the campus that brought in 100K viewership in 2 days. Avid interest in music & international cuisines.
Prabhat Singh
Prabhat Singh
Founder
Hi! I'm Prabhat, Co-founder of getcrux.ai. I completed my bachelor's at IIT Bombay. Previously, I co-founded a social initiative, Eduride, which helped over 1000 applicants reach their exam centers during COVID-19. I'm passionate about AGI, game design, fintech, and sports.
Company Launches
GetCrux: AI Creative Strategist to Launch Winning ads
See original launch post

Creatives are the #1 lever to optimize and scale performance while running ads on Meta, Google, TikTok or any paid media channel.

Yet, most growth and creative teams don’t have a data-driven process to iterate on creatives.

There’s no clear answer for:

  • Why do some ads work and others don’t?
  • What are the top objections and concerns users have?
  • What angles and concepts are working for my competitors?
  • How do I learn from these insights and make ads faster?

So we built the AI Creative Strategist that helps you iterate faster and launch winning ads.

https://www.youtube.com/watch?v=bLOutqGo4wU

This is how teams run their creative process with GetCrux:

  1. Surface Insights: AI watches every ad, finds patterns across creatives, tells you what works and why
  2. Learn from the Market: Learns from competitor ads, comments, reviews, and comes up with new angles
  3. Execute at Lightning Speed: Converts insights into on-brand and compliant creatives and auto-publish to ad platforms

We connect with all your data sources:

  1. Ad Platforms (Meta, Google, TikTok, YouTube, Pinterest, Snapchat, Display, App Campaigns, Applovin, TradeDesk, Inmobi, Criteo, Atari)
  2. 1st Party Data Sources (Snowflake, Tableau, Metabase, Looker)
  3. Attribution, MMPs or 3rd Party Tools (AppsFlyer, Adjust, etc.)


Growth and creative teams from large publicly listed enterprises to some of the fastest growing startups, including YC companies iterate 10X faster, and have even scaled 2X at a 10% lower CAC with our ads.

We’re one of the best teams working on this problem:

  • Backed by senior execs from Google and Meta
  • Our 1st product was acquired by one of the largest ad agency
  • Building AI tools for marketers for over 3 years now
  • Best AI engineers from IITs (top 0.01%) with avg age of 23!

If you’re a growth, paid social, or creative team that wants to iterate faster, we would love to chat. Talk to the founders.

Previous Launches
Stop guessing which ad creatives work and find winning patterns that reduce CAC
Optimize Google & Meta Ads with insights & recommendations from our AI Ads Specialist.
YC Photos
YC Winter 2024 Application Video
Jobs at GetCrux
Bengaluru, KA, IN / Bengaluru, Karnataka, IN
₹6M - ₹8M INR
0.50% - 1.00%
6+ years
Bengaluru, KA, IN / Bengaluru, Karnataka, IN
₹6M - ₹8M INR
0.50% - 1.00%
6+ years
GetCrux
Founded:2022
Batch:Winter 2024
Team Size:9
Status:
Active
Location:San Francisco
Primary Partner:Harj Taggar