{"id":86823,"title":"GetCrux: AI Creative Strategist to Launch Winning Ads","tagline":"Stop guessing which ad creatives work and find winning patterns that reduce CAC","body":"# **TL:DR;**\n\nCreatives have become the biggest lever on ad platforms. Yet, there is no clear way to figure out WHY something works. You end up guessing and replicating the best performing ad, only to see it fail - high CAC \u0026 wasted budget. \n\nOur AI Creative Strategist:\n\n1. **Finds patterns that you miss**: by analysing 1000s of creatives (down to the last pixel) and their performance data\n2. **Builds a winning playbook**: which hooks, messaging, format, music, CTAs, storylines, influencers etc. really work for you\n3. **Recommends what to launch next:** with a detailed creative brief that you can execute instantly\n\n[Talk to us](https://calendly.com/atharva-getcrux/30min) if you want to bring structure \u0026 intelligence to creative testing.\n\n\u003chttps://www.youtube.com/watch?v=2h5HhhrUUAM\u003e\n\n# **Some ads work. Most don’t. Why?**\n\nPicture this. \n\nYou finally find a winning creative and you replicate it - make 5 variations. But almost all of them fail - high CAC and wasted $ on production.\n\nWhy? _Because you didn’t really know WHAT made the ad work!_\n\nCreatives have 100s of moving parts and it’s impossible to find patterns manually. So most marketers make an educated guess, which often leads to unpredictability \u0026 low hit rate.\n\n**Guess what works —\u003e Low hit rate —\u003e Poor CAC + wasted $ on prod**\n\n# **Launch winning ads with our AI Creative Strategist**\n\nThe best marketing teams approach creative testing like an assembly line. We make this process simpler:\n\n1. **Find patterns that you miss**: \n\n   We go into the depths of every creative - be it an image or a video and break it down into 100s of elements. This is combined with the performance data from your ad account to find what works\n2. **Build a winning playbook**: \n\n   Every brand needs a playbook, a checklist that becomes the guiding principle of creative testing. We help you create this in terms of which hooks, messaging, format, music, CTAs, storylines, influencers etc. really work for you\n3. **Get recommendations on what to launch next:** \n\n   Based on the patterns found + your brand’s playbook, we come up with a detailed creative brief every week that helps the creative team ship out ads faster than ever\n\nHere are a few examples of questions \u0026 hypotheses we answer:\n\n![uploaded image](/media/?type=post\u0026id=86823\u0026key=user_uploads/852875/b96d8dc6-556b-465a-8f09-bd4b049b78de)\n\n# **Who does this work for?**\n\n* Combined ad spend across platforms \u003e $500,000 per year\n* Mid-high creative testing volume i.e. more than 20-25 per month\n* Good enough historical data i.e. more than 6 months running ads\n\n# **How to work with us?**\n\n[Have an intro chat](https://calendly.com/atharva-getcrux/30min) and figure out if you think it could be a good fit for you.\n\nWe are trusted by several Y Combinator startups, large ad agencies in the US with $3B+ spend and brands from a variety of sectors including health and wellness, financial services, jewellery, among others.","slug":"MaN-getcrux-ai-creative-strategist-to-launch-winning-ads","created_at":"2025-01-14T16:46:04.071Z","updated_at":"2026-05-25T00:34:36.066Z","total_vote_count":128,"url":"https://www.ycombinator.com/launches/MaN-getcrux-ai-creative-strategist-to-launch-winning-ads","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=86823\u0026key=user_uploads/852875/b96d8dc6-556b-465a-8f09-bd4b049b78de","company":{"id":29513,"name":"GetCrux","slug":"getcrux","url":"http://getcrux.ai/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/e441803edd599221aeb0cd1571b07115de1320cb.png","batch":"Winter 2024","industry":"B2B","tags":["Artificial Intelligence","SaaS","Analytics","Marketing","Automation"],"search_path":"https://bookface.ycombinator.com/company/29513"}}