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Cohesive

The agentic CRM for blue-collar services

Cohesive is the agentic CRM for blue collar businesses like janitorial, pressure washing, landscaping, HVAC, and pest control businesses. Cohesive fully automates sales and marketing outreach to local businesses and property owners in the service area, helping local service businesses grow even while servicing clients in the field.
Active Founders
Kevin Zhang
Kevin Zhang
Founder
Building Cohesive, the agentic CRM for blue collar businesses
Nam Nguyen
Nam Nguyen
Founder
Former founding engineer at Starlight (South Park Commons fintech) and former ML engineer at Microsoft. Builder at heart, with a love for systems programming and math puzzles. Now on a mission to help blue-collar entrepreneurs scale with AI at Cohesive.
Company Launches
Cohesive - AI CRM for blue collar businesses 🧹🧤
See original launch post

Hey everyone, we’re Kevin and Nam - cofounders of Cohesive 👋

TL;DR

Cohesive helps service business owners take control of their own destiny - our agentic CRM fully manages growth today for over 350 commercial cleaning, landscaping, and pest control owners.

https://www.youtube.com/watch?v=DE3ZNisKZoQ

❌ The Problem

If you run a commercial service company (e.g., janitorial, HVAC, landscaping, pest control), you’re probably out in the field quite often visiting clients.

Since you’ll be constantly on the move, most of your growth is dependent on others - outsourced sales talent (like offshore VAs), paid ads (like LSA), or from marketing agencies (like for SEO or lead generation).

This is the reality for the 1+ million blue-collar businesses in the United States today.

👷 Our Solution

Our agentic CRM helps service businesses grow by in-housing growth:

  • Market Research: building out a list of potential business owners and property owners and their contact information in their service area
  • Outreach: automatically reaching out to potential targets to assess interest, and self-updating the CRM accordingly
  • Monitoring: constantly monitoring and triggering follow-ups based on active signals (e.g., new location opening or existing contract ending)

It’s helped our customers so much that one of early clients is buying us NBA floor tickets (albeit for the worst team in the league):

🙏 Our Ask

  • Follow us on Linkedin
  • Share this post - do you know anyone running a commercial service business (e.g., did you recently hire a janitor or landscaper? Let them know - they can book a demo here!)
  • Learn more at getcohesiveai.com

👬 The Team

Kevin and Nam have known each other for years (founded a 50K MRR+ service business together before) and co-founded Cohesive in late 2024.

Kevin (CEO): Previously led a product at Charthop (a16z-backed HR tech), and was a consultant at McKinsey, where he worked with national service franchises on GTM strategy. BS Econ at Duke

Nam (CTO): built LLM-powered recommendation systems at Microsoft, founding engineer at Starlight (South Park Common and General Catalyst backed fintech startup). CS and Math grad from Williams

Cohesive
Founded:2024
Batch:Spring 2025
Team Size:2
Status:
Active
Location:New York
Primary Partner:Aaron Epstein