The new media distribution company
Hey all - this is Alisa and Stephen from Bluma!
TL;DR Bluma automates your entire consumer marketing strategy with content templates - a library of automated video workflows that turn scripts and assets into finished videos at the click of a button.
Problem
If you’re building in consumer, you know that it is super hard to get eyes on your product.
In a post-AI world, attention is the most valuable commodity. Social media is only growing faster and faster, and we're still early.
Short form has a high barrier of entry due to cost (UGC costs $35/video + $1 CPM, editors are $50/video) and operations as shown below:
Solution
Instead of manually assembling a video in CapCut, Bluma works like this:
- Create template format by chatting with AI
- Generate videos on autopilot
- Push traffic to product/service
Our biggest client runs 8 templates across 16 accounts, posting 2x daily. Bluma is growing 100% w/w and went from 0 to 28k MRR in 4 weeks.
Using templates, we can replicate proven formats and A/B test scripts for you cheaper, faster and more scalable than human creators (UGC, editors).
Our Vision
Make video effortless and accessible to anyone through (video automation) templates.
Team
Alisa was the youngest engineer at 19 working on self-driving at Zoox. Stephen scaled payment infrastructure to millions at Shopify. Having generated over 6.7M views and been featured on New York Times, we have taste for scalable virality.
We met 3 years ago when we snuck into the Collision Tech Conference and spent the entire summer building in WeWork offices before both heading into the University of Waterloo. Dropped out and planned to bootstrap until we applied 21 days late and went into YC F25.
Our Ask
If you’re looking to start or scale your editing pipeline with templates, contact us at https://getbluma.com/book-a-call
Warm intros to your cap table investors in the video or marketing space!
