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Canva for short-form video ads

Bluma is the first AI short form content engine. In a post-AI world, attention is the most valuable commodity. Social media is only growing faster and faster, and we're still early. We automate your entire consumer marketing strategy by cloning your competitor's viral videos. Everything that a growth team would plan, script, produce, and edit, Bluma can clone end-to-end and at scale.
Active Founders
Alisa Wu
Alisa Wu
Founder
Co-founder of Bluma. Featured on NYT and San Francisco Chronicle. Prev UWaterloo Engineering & self-driving SWE at Zoox (Amazon).
Stephen Ni
Stephen Ni
Founder
Building Bluma, dropout @ uWaterloo, I like playing chess :)
Company Launches
Bluma - AI UGC Maker
See original launch post

Hey YC!

We're Alisa and Stephen.

Super excited to introduce Bluma - the all in one platform for AI UGC that clones winning organic and paid ad video/slideshows.

It allows you to remix content with a built in video editor and node-based canvas workflows.

We are the first to crack de-editing - cutting each scene, removing and then adding back on caption, text and on screen image popups.

No need to switch between different models and creative platforms to compile clips/assets.

Problem

UGC is very time consuming and requires recruitment, week long back and forths and expensive retainers/per video fees.

Oftentimes for both organic and paid, the best way to find a format is to copy adjacent competitors and remake their script/visuals exactly.

The whole process end to end is extremely long and expensive, ranging from researching, briefing, sourcing, reviewing, editing, making variations and distributing.

Solution

We believe that AI footage is getting and will continue to get so good that both will converge and be indistinguishable. As such, we can help bring together the whole marketing stack into one platform where all you need is a really good prompter and taste.

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Let's say you want to recreate a winning UGC skincare ad. You can first take the URL and automatically de-edit each scene, captions, text and photo overlays. Then, you can use our asset maker to recreate all the shots exactly.

Then you can save all your workflows as templates in our node based canvas.

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We allow you to split screen to work between assets and editing seamlessly - including a creative agent and capabilities like auto captioning.

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You can also clone slideshows and create multiple variations in one canvas.

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Our ask

We'd love for you to try out our product! It is still in beta and any type of feedback is greatly appreciated. There is no waitlist or paywall and you can try starting today at https://www.getbluma.com/.

LinkedIn: https://www.linkedin.com/company/bluma-ai
Twitter: https://x.com/getBluma

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Previous Launches
Your entire consumer marketing strategy run with content templates
YC Photos
Bluma
Founded:2025
Batch:Fall 2025
Team Size:2
Status:
Active
Location:San Francisco
Primary Partner:Harj Taggar