AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.

Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.

We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.

Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the why behind each opinion gives us the ability to create targeted interventions that change them.

Our team is ex- MIT, Princeton, and SpaceX

Why work at Unusual?

• You have a chance to help define an entire new technical field and market. We're essentially doing applied psychology on LLMs, and we think that's pretty cool, and extremely valuable.
• We're riding a huge tailwind. While many AI companies may be threatened by a bubble, we think the usage of tools like ChatGPT and Claude Code is only going to increase. The need for our product is only going to get greater.
• We aim to be the premium solution in the space -- we pull no punches when it comes to providing a better service, which means you won't be constrained from doing your best work. Culture and Values
• Character comes first. We only work with people we deeply trust and respect. We think this makes work more fun, freeing, and effective.
• We try to remain down to earth and in touch with customer's real pains. Everyone at Unusual works in the customer service department.
• We do whatever it takes. When we know what we must do, we don't take shortcuts or shy away from huge ugly challenges. That means we usually work pretty hard, and occasionally have to do some big sprints.