
Discover and change how AI models talk about your brand.
Unusual helps brands discover and change how AI models talk about them.
People are increasingly using AI to make big buying decisions in their life – but brands have no control or visibility into what AI is telling their customers. Unusual puts control back in brands’ hands.
We work with fast-growing companies including Reducto, Monarch, and more, and our team has experience from MIT, Princeton, and SpaceX.
Under the hood, Unusual surveys models with thousands of targeted probing questions to understand how they form their opinions. We examine the sources they pull from, and find patterns in their reasoning that let us create content and PR engineered to change those models' minds.
A typical Unusual customer sees more than a 40% increase in traffic from AI models within a month of going live. Our customers have used Unusual to shift models' perception of their brand from "niche" to "enterprise-platform", from "scrappy" to "customer-obsessed", and from "good for startups" to "a solid bet for the middle market".
Skills: Python, TypeScript, AWS, experience with LLM applications, Docker. Being a hacker – enjoying getting stuff done independently.
Scope: You’ll work with the founders to understand customer needs and product bottlenecks, and translate those into an engineering roadmap for the team to chase down. It’s an early stage company, so you’ll be wearing many hats.
Unusual helps brands discover and change how AI models talk about them.
Unusual surveys models with thousands of targeted probing questions to understand how they form their opinions. We examine the sources they pull from, and find patterns in their reasoning, that let us create content and PR engineered to change those models' minds.
A typical Unusual customer sees more than a 40% increase in traffic from AI models within a month of going live.
Beyond driving more traffic, customers have used Unusual to shift models' perception of their brand from "niche" to "enterprise-platform", from "scrappy" to "customer-obsessed", and from "good for startups" to "a solid bet for the middle market".
We work with top companies including Reducto, Monarch Money, and more.
Our team is ex- MIT, Princeton, and SpaceX
Why work at Unusual?
Culture and Values