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tash

The BlackRock of collectibles

tash is building the investment platform for sports and trading cards. We create professionally constructed portfolios of iconic, investment-grade cards, giving investors exposure to the asset class without the hassle of selecting, buying, storing, and selling individual cards. Trading card investing remains fragmented, opaque, and difficult to access. tash is building the infrastructure to make the asset class simpler, more transparent, and professionally managed. We are currently pursuing SEC qualification to launch regulated investment offerings backed by trading cards.
Active Founders
John Ohannesian
John Ohannesian
Founder/CEO
Co-Founder @ tash, Ex-IB & UC Berkeley, working towards bringing collectibles to the public markets
Nathan Borshell
Nathan Borshell
Founder/CTO
Co-Founder at tash (S26). Previously at UBS Global Markets and Seso. Economics and Data Science at UC Berkeley.
Victor Shammas
Victor Shammas
Founder/CPO
UC Berkeley Business & Data Science, Co-Founder @ tash, building the public markets for collectibles.
Nicolas Sharma
Nicolas Sharma
Founder/COO
Co-Founder @ tash. Previously at J.P. Morgan and Capgemini. Econ + Business + Data Science at UC Berkeley.
Company Launches
tash - Making the world’s most iconic trading cards investable
See original launch post

A $50B+ asset class is still being invested in one card at a time. We’re building the investment platform for trading cards.

TL;DR: tash gives investors access to professionally curated portfolios of high-end graded trading cards. tash manages sourcing, verification, vaulting, reporting, and the eventual sale of the underlying assets.

https://drive.google.com/file/d/1bszOZp6uTWIgG29grz1oxflgInfEvpD6

The problem

Trading cards have evolved into a global asset class supported by professional grading, extensive sales data, insured vaulting, and multimillion-dollar transactions.

But investing has barely changed.

Today, investors still have to research, source, price, verify, store, track, and eventually resell every card individually. Building diversified exposure often means becoming a part-time card dealer.

Real estate has REITs. Gold has ETFs. Equities have index funds.

The asset class exists. The investment product does not.

What tash does

tash builds professionally managed trading card portfolios around distinct parts of the market.

Initial portfolios range from broad market exposure through the tash25 Index to focused strategies like GOATs, Rising Stars, Vintage, Pokémon, and TCGs.

Investors gain diversified exposure while tash manages sourcing, verification, secure vaulting, insurance, reporting, and the eventual sale of the underlying cards.

tash is actively pursuing SEC qualification to make these products available to more investors.

Why us

We grew up collecting cards and never stopped.

Victor, Nathan, and John met in high school before attending UC Berkeley, where they met Nico and became roommates. Together, we have bought and sold more than $1M of trading cards and collectibles.

Our professional experience spans finance, data, and marketplaces, alongside years spent buying at card shows, negotiating, tracking prices, and studying the market.

The broader vision

Trading cards are the starting point.

tash is building the financial infrastructure needed to bring the broader $330B+ collectibles market into public markets, making cultural assets easier to access, evaluate, and invest in.

Interested in investing in trading cards? Reach out to the team or join the waitlist at tash.cards.

Contact: founders@tash.cards

For discussion purposes only. This is not an offer to sell or a solicitation to purchase securities. Any offering will be made solely through definitive offering documents and in accordance with applicable securities laws. Investments involve risk, including possible loss of principal.

tash
Founded:2026
Batch:Summer 2026
Team Size:4
Status:
Active
Location:San Francisco
Primary Partner:Jared Friedman