AI sourcing broker linking brands to top global factories.

Saudara AI is an AI broker connecting American brands with vetted overseas factories. US brands import $3T in goods a year and lose billions to ghost suppliers, hidden fees, and blown deadlines. The factories that actually deliver sit behind decades-old relationships outsiders can't break into. We were born into them. Every deal runs through a real human broker, supercharged by AI that handles sourcing, quoting, QC, and logistics. 10x faster, at a fraction of the cost. Sourcing is the largest broken market in global trade. We're the on-ramp.

Active Founders

Edward Haryono

Founder/CEO

I'm CEO of Saudara AI, an AI-native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ for 40+ brands. Sourcing is won by whoever has trust on both sides of the trade lane, and almost nobody does. I grew up in Indonesia in a family with 50 years in retail and logistics, giving Saudara supplier access competitors can't replicate. I spent 5 years at Amazon in procurement, working with buyers who are Saudara's customers today. Master's from Duke.

Edward Haryono

Founder/CEO

I'm CEO of Saudara AI, an AI-native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ for 40+ brands. Sourcing is won by whoever has trust on both sides of the trade lane, and almost nobody does. I grew up in Indonesia in a family with 50 years in retail and logistics, giving Saudara supplier access competitors can't replicate. I spent 5 years at Amazon in procurement, working with buyers who are Saudara's customers today. Master's from Duke.

Jennifer Prasetyo

Co-Founder and CTO

I'm CTO of Saudara AI, an AI Native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ products for 40+ brands. A former engineer at Microsoft Quantum and Meta Reality Labs, I'm the rare technical founder born into the problem. My family has 50+ years in Indonesian textile manufacturing, giving Saudara supplier access competitors cannot replicate, and my channel @jenandtech (100K+ followers) drives compounding inbound.

Jennifer Prasetyo

Co-Founder and CTO

I'm CTO of Saudara AI, an AI Native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ products for 40+ brands. A former engineer at Microsoft Quantum and Meta Reality Labs, I'm the rare technical founder born into the problem. My family has 50+ years in Indonesian textile manufacturing, giving Saudara supplier access competitors cannot replicate, and my channel @jenandtech (100K+ followers) drives compounding inbound.

Company Launches

Saudara AI — Connecting Brands With Trusted Factories

See original launch post

Hey 👋 We're Edward and Jennifer, founders of Saudara AI.

TL;DR: We're an AI broker connecting American brands with the world’s best international factories. Saudara is built by a third-generation manufacturer and an Amazon supply chain veteran, two people who've spent their careers on both sides of this problem.

We don’t just sell software, we sell outcomes and services. Real humans do the work, supercharged by AI, at 10x the speed and a fraction of the cost of traditional sourcing agents.

International sourcing is hard. We make it easy.

https://youtu.be/tna8cqJsfok

❌ The Problem

Sourcing overseas should be straightforward. It never is. Five traps catch almost every foreign buyer, and most never see it coming.

Trust — Suppliers overpromise, cut corners on mass production, and go quiet after the deposit clears.
Price — Unbeatable quotes hide lower grade materials, hidden fees, and cost hikes once you're locked in.
Timing — Missed deadlines kill holiday season sales, trigger chargebacks, and derail launches.
Payment terms — New buyers pay 100% upfront. Established buyers get net-60. The playing field has never been level.
Scalability — A supplier that works at 500 units may fall apart at 50,000.

✅ Our Solution

Saudara means "family" in Indonesian. Jennifer's family has spent 50+ years building relationships across Asian manufacturing. We don't blindly search for suppliers. We have their personal numbers.

We're a broker, not a marketplace. You tell us what you need, we deliver it. Our relationships get us into factories that don't take cold inquiries. Our AI handles the rest, vetting, benchmarking, negotiation support, QC tracking, and logistics, end-to-end.

Trust, protected — Our AI flags supplier inconsistencies and tells you when something looks too good to be true.
Price transparency — Every quote benchmarked against real market data. You always know what's fair.
Specs, timelines, and QC — Spec sheets locked before approval, milestones tracked proactively, quality checked from raw materials to shipment.
Better payment terms — We negotiate 30/70 and net-60 on your behalf. The terms established buyers take for granted, available from day one.
Suppliers that can scale — Matched to your volume today and where you're going tomorrow.

🌿 Starting With Indonesia?

We're starting with Indonesia because it's where we're from, and because most of it is still inaccessible to Western buyers without the right relationships. We have them.

Palm oil, vanilla, nickel, rattan, patchouli, charcoal briquettes, handcrafted furniture from Jepara, and one of Southeast Asia's strongest apparel manufacturing bases. Resource-rich, largely untapped, and relationship-gated.

👫 The Team

Edward Haryono — Grew up around Indonesian logistics. Amazon supply chain background. President of IABA-PNW (Non profit promoting Indonesia and Pacific Northwest Economic Relations)

Jennifer Prasetyo — Third-generation Indonesian manufacturer. Nationally trusted sourcing expert behind @jenandtech (95K+ followers across all socials).

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Source Smarter

Stop gambling on suppliers. If you or someone you know is sourcing products internationally, send them our way. Start with Saudara.

Or, book a call here