Ranla is an AI growth marketer for PLG SaaS teams. You instrument product events once; Ranla segments users, plans lifecycle campaigns, writes the email, sends it on infrastructure you control, and reports back in dollars — trials converted, upgrades, churn risk — not just opens and clicks. Most founders ship the product but never hire a lifecycle marketer. Ranla owns that loop: weekly plans, occasion-based sends, A/B tests, and approval flows so nothing goes out without you when you want a gate. Transactional and lifecycle email live on the same stack, so password resets and onboarding drips aren't split across Resend plus a separate ESP. We're built for teams with signups and revenue data but no one running email full time — the gap between "we have users" and "we have a growth motion."