TL;DR: Primer agents give every visitor a personalized walkthrough of your product instantly, leading to more demos, conversions, and insights.

Hey 👋 we're Chris and Vinh, the founders of Primer.

We founded Primer on a simple belief: every product should come with an expert on tap. Not a chatbot reading from docs. Not a static demo recording. A guide that understands both your product and your user's specific needs.

We know how valuable it is to get this right:

• At Dapper Labs, Chris grew a product to 1.3M users and over $1B in GMV – the bottleneck was never the product itself, but how fast people understood it after landing.
• Vinh spent years at Meta and Amazon where they've perfected removing friction for billions of users.

Today, we’re unlocking the ability for millions of companies to deliver on that promise.

Here’s an overview of Primer

The Problem

Users encounter friction at every stage of their journey:

• Prospects want to see your product now, not wait days for a scheduled demo
• New users struggle to find value and churn before they experience what makes your product great
• Existing customers get blocked by questions that could be answered instantly

The root issue: help shouldn't require scheduling, digging through documentation, or waiting for business hours. The best time for guidance is always right now, while someone actively needs it.

Our Solution

Primer agents become experts on your product. They explain features, handle objections, answer questions, and adapt in real time. Like your best team member – from sales to support – but always on, in any language.

This isn't just task automation. It rewires your funnel so users see the product, learn how to use it, and grasp the value immediately.

How Primer Works

Creating a Primer agent takes just minutes. Upload a sample demo video and add context about your product. Primer learns your pitch – it studies how your best salespeople demo and adapts their approach. It can fill the shoes of sales, ops, product, eng, and other stakeholders you would usually loop in with prospects.

You stay in control: Set objectives, qualification criteria, and even promotions or closing tactics.

Primer passively multiplies the number of demos you give, and helps users learn how to make the most of your product.

We’ve already seen Primer increase landing page demos by 10x.

See an example demo here

Where Primer Shines

• Campaigns & launches: Convert traffic spikes in real-time
• Outbound: Add a link to an instant, personalized demo in every DM or email
• Always-on sales: Capture international leads and weekend traffic while you sleep
• Support & onboarding: Let Primer handle product education and support so your team can focus on shipping features and growth

This Change is Inevitable

Static contact forms, scheduled demos, and help docs are artifacts of a world built on human constraints. The future is real-time, interactive experiences delivered by AI agents that know your product inside out.

Get Started

Join the Primer waitlist now – we’ve already begun giving access in waves.

We're excited to see what you build with it!

Reach Out

Email: founders@startprimer.com