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AI-native sales agents that run marketplaces

Palisade spins up a personal sales agent for every single visitor to your website. Marketplaces like trading card platforms, vintage stores, and short-term rental operators sell more when each customer works with a personal agent that remembers them.
Active Founders
Jonathan Salama
Jonathan Salama
Founder/CEO
CEO & Founder of Palisade. Previously SWE @ Amazon Traffic & Marketing, Founding Eng @ Sage AI Labs, and co-creator of Lulus TV, a YouTube channel with 1M subscribers. CS @ Princeton.
Company Launches
Palisade: Personalized sales agents for online marketplaces
See original launch post

Palisade builds agents to run your online marketplace. Our agents have driven over $2.7M in GMV since the start of the batch.

https://youtu.be/cuVQHgQ9yHg

The problem: The best marketplaces in the real world run on salespeople. The real estate agent who takes you house to house and texts you the moment the right listing is about to hit the market. The Sephora beauty advisor who finds your exact shade. The jeweler who walks you through diamond cuts for an engagement ring. Online marketplaces skipped that person entirely and left the selling to search bars and filters.

What we do: Palisade builds the missing sales agent. Every single visitor to your marketplace gets their own dedicated agent, and conversion goes up massively.

How it works: Agents can take any action possible on your platform. They know every listing, every UI component, and every flow. They navigate for users with their own cursor, help them discover, add to cart, and complete the purchase or booking. They build custom pages and reshape the UI around how each person actually uses the platform, remembering each user and tailoring the experience to their behavior and preferences. Each dedicated agent can naturally text and email with their customer as well.

Is this another chatbot? Each agent is proactive with much richer, customized components than an idle chatbot. It’s like giving every customer an omnipotent Claude embedded into the platform. Palisade agents get to know each customer personally and build relationships over time. They keep working after customers leave, remember them when they return, and reach out proactively over email and text with personal messages. And everything they learn flows back: agents aggregate their conversations into reports, insights, and recommendations for sellers, and offer to make concrete optimizations themselves, to the listings and even to the marketplace platform itself.

Integration: Start by adding just one line of code to your existing platform, whether your marketplace sells yachts, vacation rentals, rare collectibles, or anything else.

Backstory: After studying CS at Princeton, I spent years at Amazon building software for influencers to sell more products. I then became a founding engineer at Sage AI Labs, where I worked on some of the very first iMessage agents for consumer shopping. That work left me with a deep understanding of consumer habits and marketplace dynamics.

If you’re looking to transform your marketplace: Reach out at jonathan@runpalisade.com

uploaded image

2 days before the batch started. run palisade.

Palisade
Founded:2026
Batch:Summer 2026
Team Size:1
Status:
Active
Location:San Francisco
Primary Partner:Brad Flora