Today on Outpaint we are launching Ad Reframe, the easiest way for advertisers to convert their winning UGC (9:16) for connected TV (16:9). https://outpaint.com/ad-reframe

The problem

Advertisers test endlessly to find a winning UGC video, then want to squeeze every bit of value from it, including running it on TV. But converting vertical to horizontal for the big screen today means black bars from pillarboxing or a smeared side blur.

The solution

Instead of adding black bars, we expand the content so it looks like it was shot natively for TV.

Outpainting wins on everything advertisers measure: engagement (skip rate falls to 17%, the lowest tested), quality (55% say it looks professionally produced vs. under 40% for the alternatives), and brand lift (consideration at 51%, favorability at 58%), because filling the screen with real content beats hiding the gap behind bars or blur. Report link

How it works

The conversion generates new content where the black bars used to be. We support any aspect ratio, resolutions up to 8K, any frame rate, and any color space.

Have an ad you want to convert? Grab 15 minutes on my calendar and we'll set you up. https://cal.com/daniel-habib/15min