{"id":103954,"title":"Outpaint.com, Ad Reframe - convert winning UGC ads to CTV","tagline":"Send us your UGC ad and get back a TV \u0026 Desktop ready version within days. ","body":"Today on [Outpaint](https://outpaint.com/ad-reframe) we are launching **Ad Reframe**, the easiest way for advertisers to convert their winning UGC (9:16) for connected TV (16:9). \u003chttps://outpaint.com/ad-reframe\u003e\n\n![uploaded image](/media/?type=post\u0026id=103954\u0026key=user_uploads/579262/0d9469eb-a8fe-4035-82b5-8b8101014f76)\n\n**The problem**\n\nAdvertisers test endlessly to find a winning UGC video, then want to squeeze every bit of value from it, including running it on TV. But converting vertical to horizontal for the big screen today means black bars from pillarboxing or a smeared side blur.\n\n**The solution**\n\nInstead of adding black bars, we expand the content so it looks like it was shot natively for TV.\n\n![uploaded image](/media/?type=post\u0026id=103954\u0026key=user_uploads/579262/9c2c0fed-b0bb-4904-a4f4-55b28373782d)\n\nOutpainting wins on everything advertisers measure: engagement (skip rate falls to 17%, the lowest tested), quality (55% say it looks professionally produced vs. under 40% for the alternatives), and brand lift (consideration at 51%, favorability at 58%), because filling the screen with real content beats hiding the gap behind bars or blur. Report [link](https://outpaint.com/case-studies/ctv-format-test)\n\n![uploaded image](/media/?type=post\u0026id=103954\u0026key=user_uploads/579262/79d0f1d7-f541-4f01-9255-c811dde479f9)\n\n**How it works**\n\nThe conversion generates new content where the black bars used to be. We support any aspect ratio, resolutions up to 8K, any frame rate, and any color space.\n\n![uploaded image](/media/?type=post\u0026id=103954\u0026key=user_uploads/579262/b9f35bc8-49fc-4b12-ac11-e2cb85002956)\n\nHave an ad you want to convert? Grab 15 minutes on my calendar and we'll set you up. \u003chttps://cal.com/daniel-habib/15min\u003e","slug":"R2g-outpaint-com-ad-reframe-convert-winning-ugc-ads-to-ctv","created_at":"2026-06-25T14:53:02.827Z","updated_at":"2026-07-22T03:54:42.771Z","total_vote_count":18,"url":"https://www.ycombinator.com/launches/R2g-outpaint-com-ad-reframe-convert-winning-ugc-ads-to-ctv","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=103954\u0026key=user_uploads/579262/0d9469eb-a8fe-4035-82b5-8b8101014f76","company":{"id":22880,"name":"Outpaint.com","slug":"outpaintcom","url":"https://outpaint.com/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/76c9f51f32ec78b0012799fa749d0661d0d18633.png","batch":"Winter 2021","industry":"B2B","tags":["Video","Media","Infrastructure","AI"],"search_path":"https://bookface.ycombinator.com/company/22880"}}