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Kinect

Personalized storefronts for every visitor

The product detail page is one of the last unchanged surfaces in commerce. Brands have spent years getting sophisticated at driving traffic there but nobody fixed what happens when shoppers arrive. Kinect is the AI shopping assistant layer for e-commerce. We plug into ecommerce stores and give agents live access to your catalog, inventory, and policies. A brand’s online sales rep that can answer all a customer’s questions, help them find the right products, convince them. The website itself adapts to the shopper’s context: it considers the ads the user clicked on, their searches, filters, scrolling behavior, chat context to all show the shopper what they need to see. We're building for human shoppers today and the AI agents that will shop for them tomorrow. Either way, the product page needs to get a lot smarter. That's Kinect – the product page finally does what it was supposed to do all along.
Active Founders
Kratik Agrawal
Kratik Agrawal
Founder
CEO & Co-Founder of Kinect. Previously at Google Commerce, Anduril, and Verkada. Led Conversational Intelligence at Reevo. CS @ UCLA
Varun Kandula
Varun Kandula
Founder
Co-Founder at Kinect. Previously co-led conversational intelligence at Reevo. SWE at MongoDB and Capital One. President of NextGen Consulting, where he led projects with Sephora and Ralph Lauren and sourced $200k+ in contracted ARR across 10+ brands. Former D1 squash player, HWR #23
Company Launches
Kinect: E–Commerce stores that can finally sell
See original launch post

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TLDR: Kinect is a conversational layer for E-Commerce brands. We turn static product pages into adaptive, intelligent experiences that actually help shoppers buy. 8 design partners, seeing 20% conversion lifts and 30% ROAS improvements

Go check us out live on one of our favorite customers' stores with a discount code: KINECT10 sousasupps.com

Problem

E-Commerce websites haven't changed in years. Most have converged to the same layout with the same standard information. Meanwhile, everything around them has changed – consumers get personalized feeds on social media, AI platforms to talk to, hyper personalized ads. But where do they go to actually spend their money? Same static website as everyone else.

Brands can't answer questions, help customers find the right product, or adapt to context. They don't sell, they display.

What's Kinect

Kinect is the conversational layer for e-commerce – built for human shoppers today and AI shopping agents tomorrow.

We plug into E-Commerce stores and give agents live access to your catalog, inventory, and policies. Each brand’s online sales rep can answer any customer question, help them find the right products, convince them. The website itself adapts to the shopper’s context: it considers the ads the user clicked on, their searches, filters, scrolling behavior, chat context to show the shopper what they need to see.

Think of it as giving every product page your best sales rep.

Launch Video: https://youtu.be/fSOVQKz8AVM

Early Traction

  • 8 design partners across Wellness, Fashion, Sporting Goods, Consumer Goods
  • Seeing up to 20% conversion lifts in early deployments
  • 40% more engaged customers vs. standard PDPs
  • Seeing up to 30% improved ROAS

Backstory

Kratik and I spent the past year at Reevo building conversational intelligence for B2B sales – extracting buyer intent from dialogue, helping enterprise teams understand what prospects actually wanted, and close more deals faster.

As we built for B2B reps, our E-Commerce friends kept asking for something like this for their own brands – a way to reimagine the website to drive conversion and personalization. So we got to work.

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Asks

If you know someone who runs an E-Commerce brand (or you are one) – we’d like to give them early access + dinner on us for you! We're looking for:

  • Founders, marketing, and E-Commerce leaders at D2C brands
  • Agencies and Vendors experts who work with merchants

Reach out on Bookface or kratik@trykinect.com + varun@trykinect.com

Thanks YC!

YC Photos
Kinect
Founded:2026
Batch:Spring 2026
Team Size:2
Status:
Active
Location:San Francisco
Primary Partner:David Lieb