TL;DR: The world is burning trillions on AI to make us more productive, but almost none of it has made our lives more fun. We're changing that. On Instaplay, anyone can describe an idea and play it with friends minutes later. 20,000+ creators and 100,000+ monthly players are already building: multiplayer zombie FPS campaigns, interactive classroom lessons, someone even proposed with a game.

https://www.youtube.com/watch?v=Kh9h-H6lO_M

The problem

The last decade of social platforms optimized for content you consume by yourself. But the most durable thing online has always been doing things together, and games are the most natural way people connect. We think the next great social platform is one where friends play, not scroll.

What we built

Describe a game, make it, and play it.

• Solo and multiplayer
• 2D and 3D, playable on the web and on Android (iOS coming soon)
• Everything is social, with room codes, leaderboards, likes, comments, and creator profiles

Every game is a link, so it spreads through group chats and Discord instead of dying after one play.

Traction

20,000+ creators and 100,000+ monthly active users, growing organically, much of it through discovery via AI tools like ChatGPT. The loop is working: users make things, share them, and their friends come back to play and make their own.

Where this goes

Gaming is already bigger than film and music combined, and Roblox showed that handing creation tools to players can build a $40B company. AI takes that further: when making a game costs one sentence, games stop being products and become a language, made in minutes, shared like memes, personalized to the exact people playing them.

Team

• Gary Wu: Prev APM at Salesforce, Harvard CS and US Presidential Scholar.
• Frank Liu: Prev SWE at Instagram. Top-1,000 TFT player.
• Akhil Aggarwal: Prev investor at Bain Capital Ventures, Engineer at AWS building credential-threat detection deployed globally.

We're lifelong gamers on a mission to make AI the most powerful medium for fun. The biggest thing AI changes about games isn't how they're made, it's who gets to play.

Our ask: Try it and make something today at https://instaplay.ai

We'd love intros for consumer and influencer partnerships. Reach us at founders@instaplay.ai