Will’s family have been in the restaurant business for three generations. Bite Ninja was built and developed in his Baby Jack's restaurant chain. Will was a scientific co-founder and the “Memphis” of Memphis Meats (Upside). He brings a unique combination of vision, scientific method, and tech knowledge to the team at Bite Ninja.

Former CPA, CMA. Founded a business service acquisition group that acquired CPA firms around the US. Former Regional President of the Institute of Management Accountants. Co-founded Bite Ninja, S21. CEO of thebad.company; a think tank, business accelerator, and venture capital group. CEO of bad brands, a technological P&G modified by hybrid startups.