Aspect

Hey! We’re Edison, Gurish, and Bright - founders of Aspect 🎥 💥

TL;DR

We’ve spent 10,000+ hours with in-house content teams as the founding members of a media asset management company, learning every broken part of their workflow. Post-production supervisors and assistants still have to organize folders, check revisions, comb through old content, and update data across project management tools, not to mention constant upkeep with clients. These are just a few of the manual tasks keeping creatives from doing what they love.

Aspect takes care of everything and more.

https://www.youtube.com/watch?v=1EwHnYKPWBo

What Aspect Does:

• Ingests media from traditional post-production storage apps and NAS storage
• Crawls every frame of video to create a humanlike understanding of whole libraries
• Connects to other business tools to keep data in sync without human intervention
• Searches for second-accurate clips, assembles rough cuts, reviews footage, creates folder trees - anything a post-production expert can do, Aspect can do

Aspect is the single source of truth from ingest, to rough cut, and final delivery, with agents you can send off to do the mundane work you hate.

How do I actually use this?

Ask Aspect to pull your latest storyboard from an external app, or upload a PDF and ask it to assemble a rough cut from your latest shoot:

Use the @ in a comment like you would with a teammate and ask Aspect to review a video based on revision notes from a previous version or another app:

…and so much more.

Aspect is the Future of media Production:

Previous waves of media-tech only focused on simplifying media retrieval with brittle tagging and non-actionable semantic search. The reality is that searching for files is just a fraction of the time wasted by post-production teams. Aspect is built on agents with humanlike visual-temporal understanding, so they go beyond just search - they work with video like any post-production teammate and can scale infinitely.

Our Story:

We’re Edison, Gurish, and Bright! We were previously the founding team members at Shade, a series A media asset management company, where Edison led infra and AI, Gurish led GTM and implementations, and Bright led fullstack app development. We also studied CS at Umich together and have been friends + roommates + coworkers for over a decade.

We spent 3 years learning about every role in post-production teams across thousands of companies. Post-production is by far the most human labor concentrated task in the creative journey, which is why we are building the autonomous layer for the $200B video production industry.

Do us a favor:

If you know someone that works in post-production, send them this post! If you are someone who works at a post-house or within an in-house media team, let’s see how we can make your team move faster: https://cal.com/team/aspect/aspect-for-teams

We are available whenever you are at 📫 founders@aspect.inc and 🌐 aspect.inc/