throxy: Vertical AI agents that run the sales funnel on autopilot

throxy

Vertical AI agents that run the sales funnel on autopilot

Active

Vertical AI agents that run the sales funnel on autopilot

throxy builds vertical AI agents that book meetings for software companies selling into traditional industries: manufacturing, logistics, education, and finance. Outbound is broken. Generic automation gets ignored, and decision-makers in legacy sectors are hard to reach. Most of your TAM isn't even on LinkedIn, and tools like Clay, Apollo, and ZoomInfo only cover about 65% of the market. throxy fixes this by running bespoke, fully managed outbound systems for software sales teams trying to crack these industries. We use proprietary scraping tools to map your entire addressable market, then combine AI agents with human experts to deliver hyper-personalised email campaigns and human cold calling that is consistently generating six-figure qualified pipelines. Since 2023, throxy has powered outbound for B2B software companies, from industrial SaaS to fintech providers, replacing the need for internal SDR teams or stacks of tools with a solution that outperforms on both speed and quality. Today, we have a team of 55 across London and Cape Town, booking on average 8 to 12 qualified meetings per month per client, with some clients seeing 20+ in their first weeks after we doubled down on human-led cold calling. AI handles the data: building custom databases, scoring leads against your ICP, and personalising outreach at scale. Humans handle the conversations: real cold calls, real emails, real relationships. That's the difference between us and every AI SDR on the market. Our founding team has built AI at JP Morgan, scaled businesses from age 14, and led enterprise sales from Seed to Series D. We're not just automating outbound, we're redefining what sales execution looks like for software companies selling into traditional industries. throxy is the AI SDR purpose-built for the sectors software forgot.

Active Founders

Bergen Merey

Founder

Consulting generalist turned builder. Realised decks don’t scale, systems do. Built my first online business at 14. Now building throxy, where we turn “Software-as-a-Service” into Service-as-a-Software, using AI Agents to transform sales. We automate the repetitive, so humans can focus on what we do best: thinking, emotions, relationships. Life motto: Play long-term games, do hard things, seek truth, stay curious. Outside work: DJing, tennis, golf, kickboxing, and finance rabbit holes.

Bergen Merey

Founder

Arnau Ayerbe Garcia

Founder

making it easier to speak with your ideal customers. no more repetitive manual outreach. the future is human connections.

Arnau Ayerbe Garcia

Founder

making it easier to speak with your ideal customers. no more repetitive manual outreach. the future is human connections.

Pablo Jimenez de Parga Ramos

Founder

obsessed with running outbound for founders so they can focus on running their business.

Pablo Jimenez de Parga Ramos

Founder

obsessed with running outbound for founders so they can focus on running their business.

❌ The Problem

Building an SDR team takes months, and burns $150K+ before you see results.
Tool stacks (Clay, Instantly, Apollo, etc.) require constant management and constantly break.
Most agencies rely on automation and generic messaging that kills trust.

Companies selling into legacy industries suffer most, where reaching the right decision-makers requires trust, precision, and care.

If you’ve sold into sectors like manufacturing, logistics, healthcare, or finance, you’ve felt it: complex buyers, long sales cycles, and real consequences.

Spray-and-pray doesn’t work here.

We win where others fail — in industries where trust isn’t optional, and precision means pipeline.

✅ Why Throxy Wins

Where most AI sales tools generalise, we specialise.

We design, build, and run fully-managed outbound systems, so you don’t have to — combining AI-powered execution with human-level strategy.

You tell us your ICP and how many meetings you want. We handle the rest.

🔍 AI-powered research to find real decision-makers — not just job titles
✍️ Hand-written messaging with your buyer’s language — not templates
🛠 Deliverability stack: domains, warmup, inboxes — all done for you
🧠 Human-led strategy from operators who’ve sold in these sectors
📅 Qualified meetings, delivered to your calendar — no tools, no SDRs, no micromanagement

We’re already generating six figures in pipeline for B2B companies selling into hard-to-crack industries like manufacturing, logistics, finance and healthcare. Built for founders, CEOs, CROs, and sales teams.

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💡 Why We're Building This

We believe outbound should be automated, intelligent, and deeply humanised, not a messy stack of disconnected tools and guesswork.

Sales teams should focus on building relationships and closing deals, not juggling tools, bloated teams or manual workflows.

throxy’s vision is a world where outbound is fully automated yet precisely human, freeing up human capital to think, connect, and close.

👋 Meet the Founders

Bergen built his first online business at 14 and brings operational execution at scale
Pablo ran enterprise sales from Seed to Series D, and knows how to break into tough markets
Arnau led early GPT-2 and BERT systems at JP Morgan and drives AI & product

👇 Want to see what “done-for-you” outbound actually looks like?

We’re live. We’re booking meetings.

And we’re looking to partner with more companies targeting traditional industries.

If you're scaling outbound and are not getting results, let us run your outbound, so you can run your business.

📬 founders@throxy.com | 🌐 throxy.com

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Jobs at throxy

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AI Engineer

London, England, GB

$60K - $80K

1+ years

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