Brooklyn native. Hi – my name is Rocco. I’m a digital humanist and Joycean by education, a musician by practice, and a technologist by trade. I am a co-founder of Spruce. In a past life, I was an associate producer for a children’s media company, an editor in chief and journalist, a startup consultant on product and strategy, and eventually a strategy lead for a team at ConsenSys focused on digital identity.