Sitefire is a well-funded, YC-backed startup building the marketing suite for the Agentic Web, helping brands get discovered and used by agents.

Marketing teams use Sitefire to understand their brand's AI visibility, sentiment, and traffic, then use Sitefire agents to take actions to improve. Our platform is already used by brands like BMW, and Deutsche Bank.

The market is moving from tracking AI visibility to operationalizing GEO, or generative engine optimization. Teams no longer just want to know whether they show up in ChatGPT, Gemini, or Perplexity. They want to take action every day: create better content, build the right pages, earn the right mentions, and understand which work actually changes how AI systems talk about them.

We believe GEO becomes a full marketing discipline. Agents will increasingly shape buying decisions, so companies need to market to humans and agents at the same time. Sitefire is building the analytics and agent layer for that shift: the place marketing teams go to understand their brand's AI visibility, sentiment, and traffic, then use Sitefire agents to take actions to improve.