{"id":99317,"title":"Complir - Helping large retailers remove compliance as a bottleneck to launching products globally.","tagline":"Vanta for physical products","body":"Hi there! I’m Gustav, and together with Tine and Marc we’re building AI infrastructure that automates compliance for global retailers.\n\nIf you sell physical products across markets, compliance is brutal.\n\nEvery country has different requirements. Documentation is fragmented. Regulations change constantly. Most teams still manage it in spreadsheets, consultants, and shared drives. And every product launch becomes a fire drill.\n\nOur users are:\n\n\\- Enterprise retailers with thousands of SKUs\n\n\\- Compliance, quality, and sourcing teams\n\n\\- Companies launching across multiple EU and international markets\n\nThey don’t want to just be compliant. They want to ship products fast and never think about compliance again.\n\n**How we got here**\n\nJust one month after Tine and I met back in May 2024, we made a deal with Flying Tiger Copenhagen (a 1,000+ store global retail chain, similar to a European Five Below) and forward deployed ourselves in their offices, working directly with their compliance, packaging, and sourcing teams for over a year.\n\nWe had no idea how much manual work we were about to witness.\n\nRegulations are dynamic. Products change. Data is messy. Requirements depend on category, market, material, packaging, claims, and more. Most existing tools treat compliance like static storage.\n\nSo we built an AI-native system that:\n\n\\- Maps products to relevant regulatory requirements across markets\n\n\\- Transforms messy product data into structured, audit-ready compliance records\n\n\\- Automatically generates legally required outputs — including translations, warnings, labels, risk assessments, declarations, and technical documentation\n\n\\- Propagates updates when regulations or products change, so documentation stays compliant without manual rework\n\nToday we manage 100k+ products, work with large retailers across Europe, and are growing \\~45% MoM\n\nIf you know large retailers selling across markets, tell them they can save millions in yearly compliance costs - while launching more products in more markets, faster.\n\nAnd if you’re building or operating in retail, import/export, or compliance infrastructure, we’d love to compare notes!\n\nDemo: [**https://www.youtube.com/watch?v=4omoq7tcU88**](https://www.youtube.com/watch?v=4omoq7tcU88)","slug":"Ppt-complir-helping-large-retailers-remove-compliance-as-a-bottleneck-to-launching-products-globally","created_at":"2026-04-03T21:07:08.390Z","updated_at":"2026-05-25T04:16:55.171Z","total_vote_count":25,"url":"https://www.ycombinator.com/launches/Ppt-complir-helping-large-retailers-remove-compliance-as-a-bottleneck-to-launching-products-globally","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":31443,"name":"Complir","slug":"complir","url":"https://complir.io/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/f1f72e453635f03c2884d2d58c26211bfd627530.png","batch":"Spring 2026","industry":"B2B","tags":["Retail","Regtech","Consumer Products"],"search_path":"https://bookface.ycombinator.com/company/31443"}}