{"id":99264,"title":"Syncly Social  - Find Creators by What's Actually in Their Content","tagline":"AI-powered creator discovery that searches inside videos, not just profiles","body":"Hey YC! 👋\n\nI'm Joseph, co-founder of[ Syncly](https://syncly.app/social?utm_source=launchyc\u0026utm_medium=post\u0026utm_campaign=influencer-discovery) - we're building an AI social listening tool. Today, we're launching **Creator Discovery**, a new way for brands and agencies to find the right influencers by analyzing what's actually inside their content.\n\n# **TL;DR:**\n\n* 🎯 Describe your ideal creator in plain English – Syncly finds them by analyzing video content, not just profiles\n* 🔍 Search by visual aesthetic, storytelling style, spoken mentions, and more - things no filter can capture\n* 🚀 Discover organic brand advocates who mention you without tags or hashtags\n* ⚡ What used to take hours of manual scrolling now takes seconds\n\n![uploaded image](/media/?type=post\u0026id=99264\u0026key=user_uploads/971454/b5ed5c9d-8ded-464c-b93f-ff4ce144df33)\n\n**Ask:** If you run influencer marketing at a brand or agency,[ try it free](https://social.syncly.app/login?utm_source=launchyc\u0026utm_medium=post\u0026utm_campaign=influencer-discovery) and tell us what you think. We'd love your feedback.\n\n**Offer:** Book a demo through Launch YC, and we'll include a personalized social listening audit alongside your creator discovery walkthrough →[ Book a demo](https://syncly.app/demo?utm_source=launchyc\u0026utm_medium=post\u0026utm_campaign=influencer-discovery)\n\n\u003chttps://youtu.be/7d10K1GN3S8?si=Oyb3cKVln2etPi6K\u003e \n\n---\n\n# **❌ The Problem**\n\nInfluencer marketing is no longer a nice-to-have - it's a core growth channel. But finding the right creators is still painfully manual.\n\nThe current process looks like this: you open a platform, set some filters (follower count, category, location), scroll through hundreds of profiles, and then manually watch their content to figure out if they're actually a good fit. Does their aesthetic match our brand? Have they worked with competitors? Do they tell stories in a way that resonates with our audience?\n\nThese are the questions that matter most, and none of them show up in metadata.\n\nTraditional discovery tools search profiles. They can tell you a creator has 50K followers in the beauty category. But they can't tell you whether that creator films in a warm, cozy bedroom aesthetic or a bright studio setup. They can't tell you that a creator mentioned your competitor's product in a GRWM last Tuesday, without a hashtag or tag.\n\n---\n\n# **🛠 How Syncly Solves This**\n\nSyncly Social analyzes what's actually happening inside the content – every frame, every word, every sound. Instead of filtering by metadata, you describe what you're looking for in natural language, and Syncly finds creators whose content matches.\n\n![uploaded image](/media/?type=post\u0026id=99264\u0026key=user_uploads/971454/5f564bfa-9007-4d33-8a16-a08eef2493ae)\n\n### Here's what you can search by:\n\n* **Visual mood \u0026 aesthetic** - \"clean minimal apartment with natural lighting\"\n* **Creator persona** - \"fitness-forward creator, athletic build, gym setting\"\n* **Content format** - \"GRWM morning routine\" or \"before-and-after transformation\"\n* **Spoken mentions** - find creators who organically mention your brand in their videos, no tags required\n* **Storytelling style** - conversational, educational, high-energy, or laid-back\n* This means you can find creators that genuinely fit your brand's identity - not just creators who check the right demographic boxes. And because you never have to watch a single video yourself, it scales.\n\n---\n\n# **🏢 Who This Is For**\n\n![uploaded image](/media/?type=post\u0026id=99264\u0026key=user_uploads/971454/38e3c357-5fb2-4172-97e7-85fc6eba9532)\n\n**Brand marketers:** Find creators who match your brand's specific criteria - visual style, tone, values - without spending hours on manual research. Just describe what you want and get results.\n\n**Agencies:** Turn vague client briefs into concrete creator shortlists. Discover rising creators early and deliver them to clients before anyone else does.\n\n---\n\n# **🚀 Try It Now**\n\nCreator Discovery on Syncly Social is live and free to try:\n\n👉[ **Start your free trial**](https://social.syncly.app/login?utm_source=launchyc\u0026utm_medium=post\u0026utm_campaign=influencer-discovery)\n\nIf you want a personalized walkthrough or want to see how it works for your specific use case:\n\n👉[ **Book a demo**](https://syncly.app/demo?utm_source=launchyc\u0026utm_medium=post\u0026utm_campaign=influencer-discovery) - book a demo through this link, and we'll include a social listening audit + personalized creator discovery session.","slug":"Pp2-syncly-social-find-creators-by-what-s-actually-in-their-content","created_at":"2026-04-01T05:33:08.094Z","updated_at":"2026-05-25T01:03:40.232Z","total_vote_count":10,"url":"https://www.ycombinator.com/launches/Pp2-syncly-social-find-creators-by-what-s-actually-in-their-content","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=99264\u0026key=user_uploads/971454/b5ed5c9d-8ded-464c-b93f-ff4ce144df33","company":{"id":27685,"name":"Syncly","slug":"syncly","url":"https://syncly.app/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/a79c1285a2d784965cac2f7d6a820ded7c6499f2.png","batch":"Winter 2023","industry":"B2B","tags":["Generative AI","SaaS","B2B","Social Media","Marketing"],"search_path":"https://bookface.ycombinator.com/company/27685"}}