Miniswap: The Marketplace for Tabletop Games

Hi!

We’re Zak and Will — co-founders of Miniswap.

TL;DR: Miniswap is a marketplace for the $20b tabletop games industry, starting with Warhammer. Since launching 4 weeks ago, 1,000 gamers have already signed up and listed over $40k of inventory.

Ask: Do you know a lover of tabletop games or a game store owner that could benefit from what we’ve built? Contact us at admin@miniswap.gg

Introducing Miniswap — The Marketplace for Tabletop Games

The Problem: Buying Wargaming Minis is a Huge Pain

Tabletop games like Warhammer have incredibly complex taxonomies – one kit can be built into ten different models all with different roles in the game. Without a uniform description, sellers create information-sparse listings that do not accurately describe what they are selling.

Doomscrolling through generic marketplaces trying to find what you’re looking for has become a rite of passage in the wargaming hobby. Browsing existing marketplaces is like sifting through a junk drawer of mislabeled minis and knock-offs.

The result? Buyers can’t find what they want and sellers can’t move their inventory.

Miniswap’s Solution: One Catalogue to Rule Them All

We’re making it easier for buyers and sellers of tabletop gaming products to connect

Using AI, we’ve built a comprehensive catalogue of every miniature released over the past 25 years -- more than 20,000 of them -- with data on every detail buyers and sellers care about. This gives our users:

• 1) A better buying experience: gamers can now search for the exact miniature they want, and drill down by the attributes that actually matter to them.
• 2) A better selling experience: As a seller, all you need to do is take a photo of your miniature(s) and Miniswap will automatically create an accurate and detail-rich listing for you.

Our high-resolution catalogue also gives us the ability to displace generic online store and inventory management systems like Shopify.

The Team

Zak’s love of tabletop games spans two decades—he got his first Warhammer kit when he was 6 years old and has been active in the hobby ever since. Before founding Miniswap, Zak was the CTO of Hear Me, a mental health app serving over 100k users. He dropped out of his PhD in computer science at Cambridge to start Miniswap.

Before founding Miniswap, Will worked as a strategic advisor to the CEOs of some of the world’s largest companies, including Bridgewater Associates and Pfizer. He has advanced degrees in economics and philosophy from McGill and Cambridge. He dropped out of law school at McGill to move to found Miniswap.

Will and Zak were roommates while studying at Cambridge where they immediately bonded over their shared love for tabletop games and early-modern history. They have been best friends ever since.