{"id":93065,"title":"Sidekick - Automation for the rest of us","tagline":"Just describe what you want and watch the automation build itself","body":"Hey! We’re[ Tom](https://www.linkedin.com/in/t-greenwald/) and[ Anders](https://www.linkedin.com/in/anders-lie/), founders of[ Sidekick](https://joinsidekick.com).\n\n**TL;DR:**\n\nTeams in sales, marketing, and ops often turn to platforms like Zapier to automate their busywork. But these platforms are too complex and time-consuming for them. Sidekick replaces the steep learning curve with a simple chat interface, making powerful automation accessible to everyone.\n\nhttps://youtu.be/K3nd9Ybxux4\n\n**Problem:** Automation platform interfaces are outdated, drowning technical and non-technical users alike in complexity\n\nFor anyone in sales, marketing, or ops who wants to build an automation, the options are frustrating:\n\n1. **Struggle for hours** to build a watered-down version of what you actually need\n2. **Lose days (or weeks) you don’t have** trying to master a complex platform\n3. **Wait for a technical teammate** to find time in their packed schedule to build it for you\n4. **Hire an outside agency** that lacks the internal context to build it right\n\nEven those with technical know-how end up wasting hours wrestling with these platforms, often just to hit a dead end.\n\n**Solution:** Sidekick enables anyone on your team to build powerful automations just by chatting\n\nStart by describing what it is you want:\n\n![uploaded image](/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/790bb2f5-b1af-4488-9749-eb9b3b2b424b)\n\nThen watch the workflow build itself on the canvas:\n\n![uploaded image](/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/bc41e455-c816-4314-a0fe-1da88123c749)\n\nClick run to see it live:\n\n![uploaded image](/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/db4cb6d4-5b17-44ba-8775-093b42e58a0f)\n\nOr schedule it to run at some cadence:\n\n![uploaded image](/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/780700a5-3bdd-448a-8bfd-ed4ec412b3d5)\n\nInstead of tangled flowcharts and endless dropdowns, you build in a simple side-by-side interface. The chat on the left is your input, and on the right, a live visual of your workflow is generated as the output. You build and modify the entire automation just by typing in the chat.\n\nThe result: Automation is finally accessible to the team members who need it most, while also giving technical pros a dramatically faster way to build.\n\nWe're starting with a robust suite of first-party integrations:\n\n* **Google Suite** (Gmail, Calendar, Drive, Docs, Sheets)\n* **HubSpot**\n* **Notion**\n* **Linear**\n* **AI calls** and **web scraping**\n\nHere are 3 examples of what you can build with Sidekick:\n\n* **Sync Gmail with Sheets:** Search for emails matching a certain criteria and feed them into new rows in Sheets\n  * Apps: Gmail, Google Sheets\n* **Daily Sales Briefing:** Analyze calendar meetings, research prospects with AI, and deliver insights via Slack each morning\n  * Apps: Google Calendar, Web Scraping, AI, Slack\n* **Weekly Pipeline Review:** Analyze all HubSpot deals with AI to identify pipeline risks and send weekly team reports via email\n  * Apps: HubSpot, AI, Gmail\n\nGet started for free at[ joinsidekick.com](https://joinsidekick.com)\n\nHave a use case you want to chat through? Reach out to Tom at [tom@joinsidekick.com](mailto:tom@joinsidekick.com)\n\n![uploaded image](/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/2947ea05-ddbb-47a0-be85-1d417e28a831)\n\n","slug":"OD3-sidekick-automation-for-the-rest-of-us","created_at":"2025-08-17T23:08:29.538Z","updated_at":"2026-05-25T07:28:34.633Z","total_vote_count":16,"url":"https://www.ycombinator.com/launches/OD3-sidekick-automation-for-the-rest-of-us","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=93065\u0026key=user_uploads/2033744/790bb2f5-b1af-4488-9749-eb9b3b2b424b","company":{"id":30660,"name":"Magnitude","slug":"magnitude","url":"https://magnitude.dev","logo":"https://bookface-images.s3.amazonaws.com/small_logos/9292b62c58dc81055b437ce647dc7c3ea10ffc5c.png","batch":"Summer 2025","industry":"B2B","tags":["Artificial Intelligence","Developer Tools","Open Source","Infrastructure","AI"],"search_path":"https://bookface.ycombinator.com/company/30660"}}