{"id":92647,"title":"Eden – Email marketing your customers actually want","tagline":"We turn customer and brand data into campaigns that convert","body":"**TL;DR** - Eden helps e-commerce brands convert hesitant shoppers by automatically creating personalized email campaigns based on individual shopping behavior and customer data.\n\n**Demo:** [**https://youtu.be/bpdzF5rWnTs**](https://youtu.be/bpdzF5rWnTs) \n\n**The Problem:** \n\nYour customer data is a mess. It's spread across your CRM, data warehouse, product analytics, customer support tickets, and dozens of other tools. Your marketing team is left guessing. A prospect keeps looking at an expensive piece of furniture but never buys, so you assume it's the price. Your emails are shots in the dark.\n\n**How Eden Works:** \n\nWe connect all your data sources to build a complete story for each prospect’s behavior. We tell you _why_ they hesitate and automatically generate highly targeted emails that give them the info they need to pull the trigger.\n\n* **Before Eden:** 5 visits to a sofa's product page = \"Abandoned cart flow + send them a discount\"\n* **With Eden:** 5 product page visits + downloaded the dimensions guide + read reviews mentioning \"apartment\" + **a live chat question about assembly services** = \"This customer is worried about logistics, not price. Let's email them a video of the easy assembly and proactively offer our white-glove delivery service.\"\n\n**Why We're Building This:**.\n\nAs two conscious consumers ourselves, we started Eden to help the brands we love to buy from. \n\nWhile building partnerships with 100+ e-commerce brands at Phia, Alex realized the most valuable insights that drive conversions didn’t come from what customers did, but _why_ they did it. \n\nJason learned the same lesson working with advertisers while at Reddit: the biggest wins didn't come from a clever ad, but from providing customers the information they needed to trust the purchase.\n\n**Who we are best for:**\n\nWe work best with large DTC/e-commerce brands that have a lot of customer data and want to use it to create emails that drive more sales.\n\n**If you use email for marketing (and especially if you run an e-commerce brand), we'd love to show you a [demo](https://cal.com/alextalamonti/eden-intro) or visit [tryeden.ai](http://tryeden.ai) to learn more.**\n\n![uploaded image](/media/?type=post\u0026id=92647\u0026key=user_uploads/89898/090d2d52-7d59-44e8-af06-5729d9b07e17)\n\n","slug":"O6J-eden-email-marketing-your-customers-actually-want","created_at":"2025-08-01T19:24:00.994Z","updated_at":"2026-05-24T23:30:29.381Z","total_vote_count":26,"url":"https://www.ycombinator.com/launches/O6J-eden-email-marketing-your-customers-actually-want","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=92647\u0026key=user_uploads/89898/090d2d52-7d59-44e8-af06-5729d9b07e17","company":{"id":30739,"name":"Eden","slug":"tryeden","url":"https://edenhq.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/12c60f7c48d152e63842700acbb1bf22c973bd5a.png","batch":"Summer 2025","industry":"B2B","tags":["Sales","Sales Enablement","AI"],"search_path":"https://bookface.ycombinator.com/company/30739"}}