{"id":84142,"title":"omnidock: The OS for global e-commerce expansion","tagline":"omnidock enables brands \u0026 manufacturers to sell on global e-commerce marketplaces","body":"**TL;DR:** Our AI-powered operating system enables brands and manufacturers to sell on all global e-commerce marketplaces. \\\nUsing [omnidock](https://www.omnidock.com/), they sell through our local entities and pre-vetted marketplace accounts, as we act as their merchant of record. This increases their revenue by at least 20% immediately after using omnidock.\n\nWe’re live in the EU and already help more than 25 customers grow. 3 of them are enterprises.\n\n# **Problem 🚨 \u0026 Opportunity 🌟**\n\nExpanding to new geographies and marketplaces is a massive growth opportunity for brands and manufacturers, but it's complex and resource-intensive\n\nGlobal e-commerce marketplaces have varying requirements, are often gated, and demand multiple legal entities to operate. As a result, many merchants leave the potential untapped.\n\nThe marketplace landscape is more fragmented than ever. Since 2020 (COVID), alternative marketplaces in the US and EU are outgrowing generalists like Amazon and now account for over 40% of marketplace GMV in the US and 51% in the EU.\n\nAdditionally, manufacturers that work with us typically operate on production-focused ERPs like SAP. Integrating such ERPs into any marketplace is extremely expensive and takes months if not years.\n\n# **Solution🚀**\n\n**Brands simply plug into our operating system, and we:**\n\n* Read \u0026 asses their catalog for marketplace eligibility [**✅**](https://emojiterra.com/de/weises-hakchen/)\n* Modify their content via AI to meet marketplace-specific requirements (e.g., matching taxonomies for them) [**✅**](https://emojiterra.com/de/weises-hakchen/)\n* Launch their catalog through our pre-vetted marketplace accounts \u0026 entities [**✅**](https://emojiterra.com/de/weises-hakchen/)\n* Provide them with pre-negotiated logistic rates, usually\\~30% cheaper than their own rates [**✅**](https://emojiterra.com/de/weises-hakchen/)\n* Give them access to unified reporting, KPIs, and forecasts to manage growth [**✅**](https://emojiterra.com/de/weises-hakchen/)\n\nWe handle all transactions on their behalf, removing the challenges and complexities of multi-marketplace selling.\n\n![uploaded image](/media/?type=post\u0026id=84142\u0026key=user_uploads/1641067/faf0ca11-93d9-4811-912e-27f7705e8045)\n\n# **👬 Team:**\n\nWe decided to start [**omnidock**](https://omnidock.com/) as we were day 1 employees at a Berlin-based unicorn [Razor Group](https://techcrunch.com/2024/03/04/razor-and-perch-merge-raise-100m-on-a-1-7b-valuation-as-more-roll-ups-consolidate/). [Shayan](https://linkedin.com/in/shayan-zakerzadeh) and [Sebastian](https://www.linkedin.com/in/SebRoe) met in high school and have been friends for 12+ years. Most recently, [Christian](https://linkedin.com/in/christian-kohrs-a760b2117) was VP Warehousing \u0026 Logistics, Shayan was VP Expansion and Sebastian finalized his engineering master’s from TUD with focus on AI. \\\n\\\nWe scaled alternative marketplace revenues at Razor from 0 to $30m in less than a year and know from firsthand experience how unsolved this is.\n\n![uploaded image](/media/?type=post\u0026id=84142\u0026key=user_uploads/1641067/ddeee1cd-877b-44f7-bdbc-b89797827300)\n\n**❤️ How you can help**\n\nIf you know a brand or manufacturer of consumer goods that would like to expand globally, send us a message at [founders@omnidock.com](mailto:founders@soff.ai) 🙂\n\nWe are also hiring!","slug":"Lt8-omnidock-the-os-for-global-e-commerce-expansion","created_at":"2024-09-19T16:33:57.311Z","updated_at":"2026-05-25T00:06:26.126Z","total_vote_count":60,"url":"https://www.ycombinator.com/launches/Lt8-omnidock-the-os-for-global-e-commerce-expansion","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=84142\u0026key=user_uploads/1641067/faf0ca11-93d9-4811-912e-27f7705e8045","company":{"id":29822,"name":"omnidock","slug":"omnidock","url":"https://www.omnidock.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/e5fa8b0b52753fce8ae0550cd99d622ad6ab9496.png","batch":"Summer 2024","industry":"B2B","tags":[],"search_path":"https://bookface.ycombinator.com/company/29822"}}