{"id":84112,"title":"Market Research by Kraftful","tagline":"Learn what users want from online reviews in a product category. ","body":"**TL;DR:** Kraftful AI handles the tedious product work so that you can focus on strategy and product craft. Now, [it also helps with market research](https://www.kraftful.com/marketresearch/design).\n\n![uploaded image](/media/?type=post\u0026id=84112\u0026key=user_uploads/331211/d1f1ce12-47df-455d-88f8-269071aa5fd7)\n\n# Who has the time for market research?\n\nWhen building a product, the internet is packed with reviews about what users want. \n\nBut let’s be honest, who has time to find and sift through it all?\n\nSince launching Kraftful’s AI analysis for user feedback, many of our customers have used it to gather and analyze public reviews from competitors on app stores, G2, and Trustpilot.\n\nListening to our customers, we’ve made it even easier to get these insights directly from Kraftful.\n\n# Key insights from thousands of G2 reviews\n\nToday, we’re excited to launch the first part of our [market research](https://www.kraftful.com/marketresearch/design), starting with SaaS tools for **design**.\n\nKraftful has analyzed thousands of G2 reviews to summarize:\n\n1\\. The most requested features in design tools.\n\n2\\. The most common complaints about top design tools.\n\n3\\. What users care about most in a design tool.\n\nYou can explore summaries for the entire design tool category or dive into specific tools like Figma, Canva, and more.\n\n**Next up:** marketing tools! \n\nBut we’d love to hear from you—what categories are you curious about, and what insights would be most helpful? (respond to a [Kraftful AI interview](https://klever.kraftful.com/surveys-public/marketresearch) 👍)\n\n![uploaded image](/media/?type=post\u0026id=84112\u0026key=user_uploads/331211/941c595c-ab21-4625-b385-0f7841dd551d)\n\n","slug":"Lse-market-research-by-kraftful","created_at":"2024-09-18T15:08:37.784Z","updated_at":"2026-05-25T05:51:20.860Z","total_vote_count":19,"url":"https://www.ycombinator.com/launches/Lse-market-research-by-kraftful","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=84112\u0026key=user_uploads/331211/941c595c-ab21-4625-b385-0f7841dd551d","company":{"id":12550,"name":"Kraftful","slug":"kraftful","url":"http://www.kraftful.com/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/fd3dcfbc4e3832c69cd097d276e4519742e599c7.png","batch":"Summer 2019","industry":"B2B","tags":["Artificial Intelligence","Generative AI","B2B","NLP","AI"],"search_path":"https://bookface.ycombinator.com/company/12550"}}