{"id":84090,"title":"Obento Health - CRM Co-Pilot for MedTech Sales","tagline":"We use AI to help medical field sales build stronger relationships with healthcare providers and organizations.","body":"**TLDR**\\\n[Obento Health](https://www.getobento.com/?utm_source=launchyc) is redefining the CRM experience for medical device sales. Designed specifically for healthcare, we are saving field reps time from activity tracking and empowering reps to create more personalized interactions with their customers.\n\n### **The love-hate relationship with a CRM**\n\nMedical device reps are constantly on the go, and our users have told us using CRM is a necessary evil for their job. A clunky CRM leads to inefficiencies in managing customer relationships and missing valuable follow-ups. More importantly, reps are spending hours a week doing admin work in their CRM instead of focusing on their customers, and management is missing key insights to drive strategic directions for their sales teams. \n\n![uploaded image](/media/?type=post\u0026id=84090\u0026key=user_uploads/898197/fe5a0beb-4b25-42e3-8f6c-eb9b8e7f22d1)\n\n### **Obento is taking the pain out of using a CRM**\n\nThe team at Obento has designed the perfect co-pilot for medical device reps. Our mobile-first platform allows reps to log visits using voice-to-CRM, access their rolodex at their fingertips with enriched domain-specific data, and a debrief mode that can help reps uncover more aha moments. By integrating seamlessly with existing CRM systems, Obento enhances rep productivity from day one.\n\n### **The team has dedicated two decades into building well-loved products**\n\nNaxin Wang and Rodrigo Gutierrez have 20 years of combined experience and have built products used by millions of people. Naxin was at Verily (fka Google Life Sciences) building products for biopharma and medtech companies, and Rodrigo joined as an early employee and led product engineering at Strava.\n\n![uploaded image](/media/?type=post\u0026id=84090\u0026key=user_uploads/898197/2e2d4510-a499-4472-96d8-9f7e9079899b)\n\nReach out to us at [naxin@obentohealth.com](mailto:naxin@obentohealth.com) to see how AI can transform your commercial team.","slug":"LsI-obento-health-crm-co-pilot-for-medtech-sales","created_at":"2024-09-17T17:29:33.192Z","updated_at":"2026-05-25T01:56:03.570Z","total_vote_count":27,"url":"https://www.ycombinator.com/launches/LsI-obento-health-crm-co-pilot-for-medtech-sales","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=84090\u0026key=user_uploads/898197/2e2d4510-a499-4472-96d8-9f7e9079899b","company":{"id":28853,"name":"Obento Health","slug":"obento-health","url":"https://www.getobento.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/90a0ab27f8e7fd19fa5150b5f3de4e0557c38fb0.png","batch":"Summer 2023","industry":"Healthcare","tags":["B2B","Medical Devices","Healthcare","CRM","AI"],"search_path":"https://bookface.ycombinator.com/company/28853"}}