{"id":81386,"title":"Surface Labs: AI that turns Leads into Customers","tagline":"Boost conversion rates by up to 40% using AI.","body":"**TL;DR** We previously built intelligent forms for businesses to **_boost website conversions by up to 40%_**, but found them still struggling to close sales because they _couldn’t **scale manual human tasks**_ against increased lead volume. _We give every site visitor a dedicated AI agent to convert more leads into customers across the entire funnel._\n\n---\n\n—\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n---\n\n# **The Problem.**\n\n**Over 40% of ad spend is wasted.** Businesses spend money on ads to drive traffic to websites/ PPC pages, but businesses struggle to convert visitors into leads if the page fails to convey value and collect lead data. This results in **leads leaving to visit competitors' websites** and **wasted ad spend.**\n\n![uploaded image](/media/?type=post\u0026id=81386\u0026key=user_uploads/1179226/f96972a0-9b96-420e-afcb-eb33ed6f4957)\n\nEven if a lead does initially convert on the site, it’s not enough. Businesses still need to\n\n* **filter out unqualified leads/ fake form fills**\n* **decrease speed-to-lead**\n* **repeatedly** **engage the lead**\n\nThis problem is most severe for businesses in **competitive ad spaces** with commoditized offerings (e.g. services, lending, higher education, home services, etc).\n\nAs a result, many businesses end up **buying low-quality leads in bulk** from lead gen services or just **spray-and-pray** cold outbound campaigns.\n\n—\n\n# **Our Solution.**\n\nWe’re building an **_intelligent lead management system_** — a better way to track and engage every lead that clicks on an ad \u0026 lands on your website.\n\nWe’ve achieved this by building:\n\n* super customizable, **high-converting** lead forms\n* dedicated AI agents to **qualify and engage every lead** on your website\n* better **ad targeting and personalization** using first-party data collected on your website\n\n![uploaded image](/media/?type=post\u0026id=81386\u0026key=user_uploads/1179226/c72a7f9c-8b56-47ab-8c8d-0eb0e222bb54)\n\nThe platform includes a highly customizable, multi-step form builder, agent configuration UI, and data + analytics dashboards that provide granular details for every lead.\n\n![uploaded image](/media/?type=post\u0026id=81386\u0026key=user_uploads/1179226/c8ca819f-6e77-44b7-ac87-a1629bcacc49)\n\n—\n\n## **The Backstory.**\n\nWe (**Arjun and Saharsh**) are both engineers who met at UC Berkeley 🐻 and have helped growth teams at multiple startups and companies like **Snowflake** ❄️ boost funnel conversion rates.\n\nWe launched our high-converting forms product last September, **booked 300+ customer calls** in just a few days, and have helped hundreds of businesses ranging from **law firms, real-estate** and **high-ticket coaching services** to **B2B SaaS companies** spending millions on ads boost conversion rates on their website.\n\n![uploaded image](/media/?type=post\u0026id=81386\u0026key=user_uploads/1179226/d96a94aa-8abd-4359-9bd8-6a4994841385)\n\nAre you ready to optimize your ad spend and engage every lead using AI?\n\nWe’d love to chat! Reach out at [saharsh@withsurface.com](mailto:hello@plyhealth.com), fill out the contact form on our [website](https://withsurface.com/), or book a demo directly [here](https://calendly.com/surfacelabs/25-min-intro-call-w-surface-labs). We’d also appreciate sharing our launch and following us on [LinkedIn](https://www.linkedin.com/company/96129512)!","slug":"LAg-surface-labs-ai-that-turns-leads-into-customers","created_at":"2024-06-08T15:17:11.558Z","updated_at":"2026-05-25T00:19:54.202Z","total_vote_count":61,"url":"https://www.ycombinator.com/launches/LAg-surface-labs-ai-that-turns-leads-into-customers","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=81386\u0026key=user_uploads/1179226/c72a7f9c-8b56-47ab-8c8d-0eb0e222bb54","company":{"id":28921,"name":"Surface Labs","slug":"surface-labs","url":"https://withsurface.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/4d1c735d9ba6a64fce2c94cba6690c524ea7f778.png","batch":"Summer 2023","industry":"B2B","tags":["Sales","Marketing","Advertising","AI","Conversational AI"],"search_path":"https://bookface.ycombinator.com/company/28921"}}