{"id":80532,"title":"Strobe: Creator marketing for software companies","tagline":"Strobe is the AI assistant for better creator partnerships","body":"Hi everyone! We are [Beau](https://github.com/hartshorne) and [Dirkjan](https://github.com/djc), and we're here to present [Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc), an AI tool that helps you **find proven influencers who already love your product.**\n\nDirkjan is a [rustls](https://github.com/rustls/rustls) maintainer and built a fast open-source [vector database](https://github.com/instant-labs/instant-distance) in Rust before anyone knew they needed one. As an engineer on Facebook's growth and mobile teams, [Beau](https://www.github.com/hartshorne) helped rebuild Facebook twice, once on the [web](https://techcrunch.com/2009/09/10/breaking-facebook-lite-launches-in-the-u-s/) and again on [iOS](https://techcrunch.com/2012/08/23/facebook-for-ios-faster/).\n\n[**Book a call**](https://calendly.com/strobe/beau) with Beau to learn how growth teams are working with influencers now.\n\n### Problem\n\nFounders and growth teams tell us that while influencer marketing has a high ROI, it’s very hard to **find and evaluate content partners at scale.**\n\n1. Finding partners who really understand and care about their products is hard.\n2. Teams do not want to work with creators who post controversial content or are already working with their competitors. But it’s nearly impossible to review thousands of posts by scrolling.\n\n### Our solution\n\n[Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) connects first-party social APIs with modern LLMs so you can quickly find and evaluate influencers in your community. We’re launching with Instagram and will soon roll out integrations with LinkedIn, YouTube, and other platforms.\n\n1. [Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) finds influencers in your social communities who already love your products. You can also import your existing customers to find influencers who already use your products.\n\n   ![uploaded image](/media/?type=post\u0026id=80532\u0026key=user_uploads/10064/7c4f48ef-9042-4b52-a9d3-5362a373b7e9)\n\n2. [Strobe’s](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) fine-tuned LLMs instantly review thousands of posts with dozens of GPUs to identify key performance metrics, topics, controversial topics, brand partnerships, and unlabeled sponsored content.\n\n   ![uploaded image](/media/?type=post\u0026id=80532\u0026key=user_uploads/10064/800331c9-de29-4c76-8f94-48fa13aecf9d)\n\n\n### Our customers\n\n[Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) helps growth and marketing teams at software companies find great content partners at scale. Here are two examples:\n\n1. A large public B2C software company with \\~1M followers uses [Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) to segment and analyze their audiences, including customers, to find content partners for influencer marketing.\n2. A growth-stage B2B software company with \\~75k followers uses [Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) for competitive research and to screen out creators who share content that does not represent their brand values.\n\n### Our ask\n\n1. [Book a demo](https://calendly.com/strobe/beau) with Beau to see how [Strobe](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc) can help your team\n2. If you have an Instagram professional account, sign up for a free trial at [Strobe.app](https://strobe.app/?utm_source=launch-yc\u0026utm_medium=yc-platform\u0026utm_campaign=yc)\n\n![uploaded image](/media/?type=post\u0026id=80532\u0026key=user_uploads/10064/944f654d-acf1-4ad1-a134-771a2237e1e5)\n\n### Thank you!","slug":"Kwu-strobe-creator-marketing-for-software-companies","created_at":"2024-04-30T21:14:01.037Z","updated_at":"2026-05-25T01:25:01.312Z","total_vote_count":18,"url":"https://www.ycombinator.com/launches/Kwu-strobe-creator-marketing-for-software-companies","share_image_url":"https://www.ycombinator.com/media/?type=post\u0026id=80532\u0026key=user_uploads/10064/944f654d-acf1-4ad1-a134-771a2237e1e5","company":{"id":25451,"name":"Instant Labs","slug":"instant-labs","url":"https://instant.ca","logo":"https://bookface-images.s3.amazonaws.com/small_logos/fce95230603b3c8d8102ec0f35d5ff87968d9335.png","batch":"Winter 2022","industry":"B2B","tags":["SaaS","B2B","Marketing"],"search_path":"https://bookface.ycombinator.com/company/25451"}}