{"id":78889,"title":"🧠 Centralize - Demystify customer conversations and unlock revenue","tagline":"The missing customer intelligence platform for B2B revenue teams","body":"👋🏼 Hey everyone! We’re [Rachit](https://www.linkedin.com/in/rachitkataria/) and [Will](https://www.linkedin.com/in/williamwang77/), the founders of [Centralize](https://www.usecentralize.com/).\n\n**tl;dr:** Centralize is the new way for pre and post-sales teams to fully understand their customers, in one place. We’re the missing revenue tool that B2B companies use to win more deals, upsell customers, and eliminate churn.\n\n—\n\n## **Problem**\n\nEvery SaaS company has a revenue problem. Budgets are tightening, which means new deals are harder to close and existing customers are quicker to churn. Now, more than ever, Sales and Success teams need to deeply understand customer conversations across time, tools, and stakeholders.\n\nUnfortunately, this is impossible at scale. **All of that revenue-influencing data is** **hidden** in a sea of CRM fields, call transcripts, notes, emails, and tickets. For even the best teams, getting visibility across data silos, sifting through text for hours, and connecting the dots is **a herculean task**.\n\nThe result?\n\nSales reps can’t reference relevant customer stories during prospect calls to seal the deal. They get bottlenecked internally, hoping Success has the answers. CSMs don’t have the full picture of the customer journey either and can’t maximize upsell and renewal outcomes.\n\n**❌ Slower qualification, stalled pipeline, dropped deals, and more churn ❌**\n\n## **Solution**\n\nCentralize is the first customer intelligence platform that helps B2B revenue teams tell the right story, every time. We automatically centralize (😉) and analyze touch points across high-touch accounts, creating the perfect “customer brain”.\n\n**Sales** gets a ranked list of reference customers ahead of any prospect call. They get _in-context_ insights about use cases and solutions that can be used to craft a personalized narrative. Reps, new or experienced, always come across as empathetic experts and win more deals.\n\n![uploaded image](/media/?type=post\u0026id=78889\u0026key=user_uploads/1541841/8273fb60-4936-448b-85b0-5ccab0a104a8)\n\n**Success** gets a real-time customer dashboard to understand accounts at a glance. Leadership and ICs can go deeper with instant, self-serve answers to _any customer question_. Renewals, reporting, and QBRs become a breeze when you know exactly what’s happening on the ground.\n\n![uploaded image](/media/?type=post\u0026id=78889\u0026key=user_uploads/1541841/7cd7e0cb-0041-4afe-ab28-520f18c0fe3b)\n\nThe result?\n\n**✅ Qualify 10x faster, boost lead to opportunity conversion rates, win more deals, drive upsells, and eliminate churn ✅**\n\n## **Team**\n\n![uploaded image](/media/?type=post\u0026id=78889\u0026key=user_uploads/1541841/34599b9e-7c0a-4f1b-8d4b-bb42ee45f884)\n\nRachit Kataria and Will Wang met their first week of freshman year at USC (fight on ✌🏽) and have been friends for almost a decade.\n\nRachit was a founding engineer on Facebook Shops and helped scale it to 250M MAUs. He left to tech lead product engineering at AtoB (S20) where he built the foundations of fuel card fraud detection. Will prototyped and led the launch of Huddles, the fastest growing product in Slack history. He left to build the future of personal productivity at Capture (W19).\n\nThey know that it pays to be customer-obsessed and they’re on a mission to make that incredibly easy for every B2B company.\n\n## **Ask**\n\nYour revenue teams need to understand customer context to move the needle, and we’re here to help!\n\nIf you know any sales or success leaders who could benefit from Centralize, please send them our way.\n\nIf you are one, we’d love to chat! [Book a demo](https://cal.com/rachit-kataria/centralize-yc-launch) or reach out to us at [founders@usecentralize.com](mailto:founders@usecentralize.com) 😊\n\n---","slug":"KWP-centralize-demystify-customer-conversations-and-unlock-revenue","created_at":"2024-02-29T07:47:49.126Z","updated_at":"2026-05-25T01:46:30.346Z","total_vote_count":106,"url":"https://www.ycombinator.com/launches/KWP-centralize-demystify-customer-conversations-and-unlock-revenue","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":29356,"name":"Centralize","slug":"centralize","url":"https://www.usecentralize.com/","logo":"https://bookface-images.s3.amazonaws.com/small_logos/8bc7c40a368d66db588fec716bdb4cfc3dba48d1.png","batch":"Winter 2024","industry":"B2B","tags":["Artificial Intelligence","SaaS","B2B","Sales","AI"],"search_path":"https://bookface.ycombinator.com/company/29356"}}