{"id":78622,"title":"BetterBasket - Pricing for Grocers","tagline":"The first end to end pricing and assortment solution for grocery stores","body":"TLDR; 95% of American consumers are changing their grocery shopping habits because of volatile prices, and the $800bn grocery industry must adapt. [**_BetterBasket_**](http://betterbasket.ai/) provides an end-to-end solution for merchandising teams at grocery stores to help with pricing and product assortment.\n\n### **🍌 Problem**\n\nGrocers and food \u0026 beverage brands need data-driven recommendations more than ever because of…\n\n* Macro impacts from **price volatility**,\n* customer pull for **more localized selection**,\n* and **shrinking pricing zones** as local supply chains get impacted.\n\nEven for established enterprises, analyzing data across hundreds of thousands of SKUs (“apples-to-apples” comparisons), daily price movements, and multiple margin targets, while balancing sell-through, profitability, and customer satisfaction (especially at a time when many are being accused of “greedflation”) is an impossible task.\n\nCurrent solutions are to:\n\n* Make decisions **without data**,\n* Use a labor-intensive method such as **mystery shoppers,** or\n* Get by with tools that neither **raise the level of sophistication** that managers can operate at **nor saves them time.**\n\n### **🍎 Solution**\n\nBetterBasket is an end-to-end solution for merchandising, encompassing (1) competitive data, (2) visualizations, and (3) recommendations.\n\n![uploaded image](/media/?type=post\u0026id=78622\u0026key=user_uploads/1227729/a16ebfbb-5ee5-48f3-b7e0-29b88e01d8ef)\n\n![uploaded image](/media/?type=post\u0026id=78622\u0026key=user_uploads/1227729/366f91f7-931d-4810-8295-5b4cfdef020d)\n\n![uploaded image](/media/?type=post\u0026id=78622\u0026key=user_uploads/1227729/9e0f42fe-3368-429d-bf40-afea42be9af0)\n\n### **🧺 How it Works**\n\nWe scrape websites and flyers for in-store and online pricing and product info. Our matching algorithm then uses a combination of natural language processing and computer vision methods to create a centralized product repository across merchants, geographies, and categories that describes the items and the relationships between them.\n\nThis database allows us to give customers up-to-date and accurate competitive information on the products that they and their competitors are carrying. This includes but is not limited to historical price changes, geographical pricing (zone maps), and Venn diagrams showcasing item overlap.\n\nOur pricing and assortment algorithms generate pricing recommendations (with the ability to automate pricing in online stores and physical stores that use digital price tags) as well as assortment recommendations (products to acquire or remove). Our algorithms use data from competitive intelligence, our customer’s unique strategies and targets, and external variables to achieve the optimal outcome based on current conditions.\n\n### **🍣 Why we started BetterBasket**\n\nVagelis and Leon worked together at Uber Eats, setting up the grocery delivery platform and notably launching our dark store footprint in Taiwan and Japan and scaling it to 20+ stores. As we built up a launch team with no retail DNA, we realized the need for merchandising analytics for pricing and procurement teams, especially with regards to competitive data.\n\n![uploaded image](/media/?type=post\u0026id=78622\u0026key=user_uploads/1227729/4c26d656-2098-496f-9f75-ce9293fc8ea3)\n\n![uploaded image](/media/?type=post\u0026id=78622\u0026key=user_uploads/1227729/670a85af-7780-458a-9731-6dd53bbbd179)\n\n### **🍴 The Ask**\n\nIf you know of any grocery chains or food and beverage brands that need help with pricing or product assortment decision-making or are willing to talk about their most pressing issues, let us know! We’re at [**founders@betterbasket.ai**](mailto:founders@betterbasket.ai) and would love to learn more about their needs.","slug":"KS6-betterbasket-pricing-for-grocers","created_at":"2024-02-21T21:02:52.062Z","updated_at":"2026-05-25T00:32:09.195Z","total_vote_count":49,"url":"https://www.ycombinator.com/launches/KS6-betterbasket-pricing-for-grocers","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":29409,"name":"BetterBasket","slug":"betterbasket","url":"http://www.betterbasket.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/c7b35e46eb9b08cc67eb469ae038a64122cff97e.png","batch":"Winter 2024","industry":"B2B","tags":["Artificial Intelligence","B2B","Analytics","Food \u0026 Beverage","Retail"],"search_path":"https://bookface.ycombinator.com/company/29409"}}