{"id":78573,"title":"✨ Yarn – Make pro-quality product and sales videos with AI","tagline":"Creating a Yarn takes minutes, no video experience required.","body":"**tl;dr:**\n\n* [Yarn](https://www.yarn.so/) lets anyone - founders, salespeople, or marketers – create pro videos in minutes.\n* Teams are using Yarn for sales collateral, launch videos, use-case demos, training guides, and feature updates for Twitter and LinkedIn.\n* [Book a 15 minute demo](https://calendly.com/jasper-yarn/yarn-demo)\n\nWe're Jasper and Nicole. Jasper used to make ads for Google and Nicole is a former quant/particle physicist. Now, we're on a mission to let anyone create great video shorts for work.\n\n![uploaded image](/media/?type=post\u0026id=78573\u0026key=user_uploads/1156578/aaa64aca-cfe0-4625-a108-e078c37ad82d)\n\n---\n\n---\n\n—\n\n## **Great videos are too hard to make**\n\nVideo is the most compelling medium for sales and marketing: on LinkedIn, [videos are shared 20x more](https://www.linkedin.com/business/marketing/blog/social-media-marketing/how-to-grow-your-organic-following-on-linkedin) than any other post type. But making videos is still way too hard:\n\n* **Legacy video editing workflows take 1-4 hours to make even short videos** – you'll chain together multiple tools, and your videos will be hard to update, reuse, or personalize.\n* **Self-recording a compelling 60-second video is almost impossible** – and your prospects won't watch your 4-minute Loom. Some tools add fancy effects, but these can distract from your product, your story, and your brand.\n* **Agency videos are super-expensive and go out of date immediately** – save the $10k+ and weeks of email back and forth for your splashy Series A announcement.\n\n—\n\n## **How does Yarn work?**\n\n* **Yarn uses AI** to help you make videos like Notion or Linear.\n* **No video experience required** – you make and edit your video like a doc.\n* **Voiceovers are all AI magic** – choose from a library voice or match your own – so it's easy to tweak, reuse, and personalize.\n* **Everything looks great out of the box** and is branded specifically for your startup. \n* **Add founder video intros** for when the personal touch matters.\n\n[Yarn Demo (made in Yarn)](https://www.youtube.com/watch?v=r2EnVL2P0_M)\n\n—\n\n## **How are teams using Yarn?**\n\n* DriverAI (W24) is building per-role sales demos as they sell into Fortune 500.\n* Replo (S23) is making new marketing content faster than ever.\n* Forge (W24) is creating sales collateral to transform procurement for rocket companies.\n* [Example: Introducing Abel (00:58)](https://www.yarn.so/v/Introducing-Abel-sNlnxSF4aG1IlgOhwm0ggZqI)\n* [Example: Driver AI (1:01)](https://www.yarn.so/v/Driver-AI-Demo-0kuSVcD2t1FaWHS0PvYTz7zl)\n\n—\n\n## **How do I get access?**\n\n[Book a 15 minute demo](https://calendly.com/jasper-yarn/yarn-demo) or email [jasper@yarn.so](mailto:jasper@yarn.so) to try Yarn with your team.","slug":"KRJ-yarn-make-pro-quality-product-and-sales-videos-with-ai","created_at":"2024-02-20T20:17:10.425Z","updated_at":"2026-05-25T00:46:10.962Z","total_vote_count":64,"url":"https://www.ycombinator.com/launches/KRJ-yarn-make-pro-quality-product-and-sales-videos-with-ai","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":29510,"name":"Yarn","slug":"yarn-2","url":"https://www.yarn.so","logo":"https://bookface-images.s3.amazonaws.com/small_logos/9affbf116d392b150097162d18aaec2ff55b99e9.png","batch":"Winter 2024","industry":"B2B","tags":["B2B","Sales","Video","Marketing","AI"],"search_path":"https://bookface.ycombinator.com/company/29510"}}