{"id":78528,"title":"📧 Zaymo: Shop directly inside emails","tagline":"Lift email conversion rates 27% by embedding Shopify directly in the email","body":"**tl;dr:** _Recent changes to email protocols allow websites to be embedded in emails. _[_Zaymo_](https://zaymo.com/)_ is the first email design tool that allows users to complete actions, like shop for products, directly inside an email. Our interactive emails have brought in 27% more revenue than existing solutions._\n\n[**🧠**](https://emojipedia.org/brain) **no-brainer ask**: If you’re reading this, you can **gift a free trial with Zaymo.** We don’t offer free trials outside of this post. Intro a Shopify brand to [founders@zaymo.com](mailto:founders@zaymo.com) and you’re good to go :)\n\n### problem\n\n* **1 - 3% conversion rates** at best from e-commerce emails\n* However, e-commerce stores attribute **\\~20 - 30% of total revenue** to email marketing\n* Interactive emails work well, but cross-platform compliance means **implementation requires several hours of coding** for a single email\n\n### solution\n\nMarketers can build reliable interactive emails in minutes with Zaymo. Here’s an email that increases orders for subscription brands and improves retention.\n\n![uploaded image](/media/?type=post\u0026id=78528\u0026key=user_uploads/1176709/e8941b14-5a3b-4569-b423-c76a17cd1f83)\n\nZaymo supports the following:\n\n* In-email abandoned cart recovery\n* In-email one-click subscription upsell\n* In-email Campaigns\n* In-email Review collection\n* In-email Forms\n\nEventually, we’ll support hundreds of use cases.\n\n**Case study:** [**A/B test with Zaymo increases revenue by 27% for Gozney**](https://getzaymo.com/blog/gozney-case-study)\n\n### backstory\n\nAs a PM, Co-founder [Santi](https://linkedin.com/in/gomezpaz) led Turing.com to adopt interactive emails after proving out a 3x conversion rate boost in A/B tests. After unsuccessfully searching for 3rd-party tools, his team built the functionality into their internal tool.\n\nSanti knew in-email interactivity should be more accessible to marketers, and Zaymo was born.\n\n### ask\n\nIf you’re reading this, you can **gift a free trial with Zaymo.** We don’t offer free trials outside of this. Just intro a Shopify brand to [founders@zaymo.com](mailto:founders@zaymo.com) and you’re good to go :)\n\n### additional examples\n\nAbandoned cart recovery\n\n![uploaded image](/media/?type=post\u0026id=78528\u0026key=user_uploads/1176709/9321eac7-7585-4376-a089-2b0fbc627217)\n\nReviews\n\n![uploaded image](/media/?type=post\u0026id=78528\u0026key=user_uploads/1176709/612e7605-7ef5-4673-9989-d1debfaeeb68)\n\nEmail builder\n\n![uploaded image](/media/?type=post\u0026id=78528\u0026key=user_uploads/1176709/3b2e6c72-b81b-453d-a6a1-fd94b8201e0b)\n\n","slug":"KQa-zaymo-shop-directly-inside-emails","created_at":"2024-02-19T19:09:25.446Z","updated_at":"2026-05-25T01:59:01.768Z","total_vote_count":24,"url":"https://www.ycombinator.com/launches/KQa-zaymo-shop-directly-inside-emails","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":29323,"name":"Zaymo","slug":"zaymo","url":"https://zaymo.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/b5f257204d98f9d544a5265e0aac1efeeae4f1f3.png","batch":"Winter 2024","industry":"B2B","tags":["E-commerce","Marketing","Email"],"search_path":"https://bookface.ycombinator.com/company/29323"}}