{"id":72382,"title":"Converge - Segment for ecommerce","tagline":"We help online stores improve ad performance and attribution accuracy through better tracking.","body":"**TL;DR:** [**Converge**](https://www.runconverge.com?utm_source=yc\u0026utm_medium=organic\u0026utm_campaign=launch-yc) auto-tracks and forwards ecommerce customer events like Add To Cart and Purchase to analytics and ad platforms for accurate attribution and better ad performance.\n\n### **Problem: Tracking for ecommerce is broken**\n\nCorrect attribution and conversion tracking is at the core of every ecommerce business.\n\nHowever, tracking setups suffer from..\n\n* **Missing** **data**: Stores miss on avg. \\~10-30% of conversions due to limitations of browser tracking (e.g. ad-blockers) resulting in _broken attribution data and wasted ad budget._\n* **Poor observability:** Popular tools like Google Tag Manager provide no way to check whether tracking is still working, resulting in _costly bugs that remain undiscovered._\n* **Cluttered configurations:** Operators often loose grip on their tracking setup after years of uncoordinated updates, resulting in a clutter of pixels, tags, and first-party integrations across multiple platforms.\n* **Lack of developers:** Many ecommerce teams don't have in-house devs, making it infeasible for them to integrate with existing CDP tools such as Segment.\n\n## **Solution: Accurate auto-tracking**\n\nConverge tracks all important events automatically – across the browser, store backend and subscription platforms. No technical expertise required.\n\nBecause conversions are being tracked on the store backend rather than the browser, Converge can track 100% of conversions and forward these to relevant ad platforms and analytics tools.\n\nUnlike Segment or other CDPs, Converge allows non-technical ecommerce operators to set this tracking up in minutes.\n\n![uploaded image](/media/?type=post\u0026id=72382\u0026key=user_uploads/772323/7f38e933-f6ce-489f-abf6-cd11149e83d1)\n\nOnce tracking is set up, Converge aggregates data from all sources and provides a single overview of ecommerce KPIs.\n\n![uploaded image](/media/?type=post\u0026id=72382\u0026key=user_uploads/772323/5eb15873-3ea8-4e32-8e96-2efa057df4d7)\n\nUsers can also break down attribution metrics across channels, campaigns, adsets, and even ads, showing what is driving growth on a granular level.\n\n![uploaded image](/media/?type=post\u0026id=72382\u0026key=user_uploads/772323/eb78601f-2d1a-4a75-a35b-f5e7db168d3f)\n\n## **Our ask**\n\n* Sign up for [**Converge**](https://www.runconverge.com?utm_source=yc\u0026utm_medium=organic\u0026utm_campaign=launch-yc) today and test it for free!\n* If you know any **ecommerce brands or agencies**, we would love to chat!","slug":"IpS-converge-segment-for-ecommerce","created_at":"2023-06-20T14:03:45.650Z","updated_at":"2026-05-25T01:04:07.430Z","total_vote_count":24,"url":"https://www.ycombinator.com/launches/IpS-converge-segment-for-ecommerce","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":28983,"name":"Converge","slug":"converge","url":"http://www.runconverge.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/6ddaa5bebf2aae550b90599e16a46dc1f877c755.png","batch":"Summer 2023","industry":"B2B","tags":["SaaS","Analytics","E-commerce","Marketing","Infrastructure"],"search_path":"https://bookface.ycombinator.com/company/28983"}}