{"id":64240,"title":"Accord - Win \u0026 Onboard Customers Faster","tagline":"Accord helps startups from Figma to Stripe hit ARR targets by collaborating with buyers","body":"We’re building [Accord](https://inaccord.com) with the goal of making B2B Sales suck a lot less for buyers \u0026 sellers. Yep, SALES... sometimes a dirty word in the startup community, but read on—it’s not what you think! \n\n### **Why Collaboration Sell$**\n\nWe founded Accord to solve 2 surprising challenges while scaling sales teams:\n\n1. **Buyers don’t want to talk to you**. Today in the B2B world, 95% of the buying process is NOT spent with a seller… leaving you only 5% of their entire process to engage with. How are you supposed to close deals, especially with complex solutions, in this new world?\n\nThis is compounded by the major lack of focus on partnering with customers to solve their problems. Sellers aren’t taking into account the needs of modern buyers and how they want to evaluate \u0026 purchase. They push customers through a _sales process_ vs guiding them through a _buyer journey_.\n\n2. There’s no system to reinforce a collaborative, buyer-first approach – even if you had it all figured out! Nothing exists to map out the ideal process like there is in engineering (Github), Design (Figma), Product (Jira), etc.\n\n## **💃 Solution**\n\n**Shared workspace between you and your buyer** in order to: a) drive collaboration \u0026 focus on buyer’s needs \u0026 expectations b) reinforce a repeatable motion that empowers leadership to scale \u0026 up-level their team\n\nAccord creates a dedicated workspace between buyer \u0026 seller with everything needed to build a strong partnership \u0026 increase win rates, deal velocity, and time-to-live:\n\n1. Shared next steps \u0026 milestones to stay aligned together\n2. Resource hub to avoid sorting through 100+ email threads for a doc\n3. Stakeholder management to ensure the right ppl are involved at the right time\n4. All integrated into CRMs like Salesforce for enhanced pipeline insights\n\n## **🤔 Interested in reliably hitting revenue goals \u0026 building a repeatable GTM motion?**\n\nShoot me a note at [ross@inaccord.com](mailto:ross@inaccord.com) or [sign up for a free trial](https://inaccord.com/free-trial) to check it out yourself!","slug":"Gi8-accord-win-onboard-customers-faster","created_at":"2022-06-30T18:48:40.520Z","updated_at":"2026-09-19T04:26:20.428Z","total_vote_count":23,"url":"https://www.ycombinator.com/launches/Gi8-accord-win-onboard-customers-faster","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":13058,"name":"Accord","slug":"accord","url":"https://inaccord.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/c33fddddee33cf6013fa6ea50b17d01c725ca6d4.png","batch":"Winter 2020","industry":"B2B","tags":["SaaS","B2B"],"search_path":"https://bookface.ycombinator.com/company/13058"}}