
The AI-Native Benefits Brokerage
Ignition Benefits is the AI-native employee-benefits brokerage for companies with 25–200 employees. We believe the $900B+ employer benefits market is broken: opaque, manual, and stuck in the 1990s. We are changing that with technology, transparency, and a radically better client experience. We're backed by Y Combinator and Equal Ventures, and our CEO previously built and sold Plated for $300M, the largest exit in Shark Tank history. You are joining a team that knows how to build and scale.
Join us: automate what's boring, solve what's hard, and build the agentic platform this industry has never had.
Meet the Founding Team. Let’s vibe.
Ignition is an AI-native employee benefits brokerage for companies with under 200 employees. Health insurance is one of the largest line items these companies carry, and the brokers who sell it win on relationships rather than analysis. Employers absorb 15 to 40% rate increases year after year without ever seeing their own numbers. We have rebuilt the sales and back office to be AI-first. This market represents about $500B of market cap, and those businesses have not fundamentally changed in over 50 years. While scaling Plated, I wore every HR hat from doing payroll myself, to managing a PEO, to eventually hiring an employee benefits broker on our way to 1,500 employees. We wasted over $4M on benefits over 5 years, and I'm building Ignition to help companies under 200 employees avoid making my mistakes.