Hedgehog

Building robotic mushroom farms

Southeast Territory Sales Representative

$70KAtlanta, GA, US / Orlando, FL, US / Miami, FL, US / Jacksonville, FL, US / Dallas, TX, US / Nashville, TN, US / Austin, TX, US / Houston, TX, US / San Antonio, TX, US / Charlotte, NC, US / Columbia, SC, US / Raleigh, NC, US / Knoxville, TN, US / Chattanooga, TN, US / Memphis, TN, US / Montgomery, AL, US / Remote (Atlanta, GA, US; Orlando, FL, US; Miami, FL, US; Jacksonville, FL, US; Dallas, TX, US; Nashville, TN, US; Austin, TX, US; Houston, TX, US; San Antonio, TX, US; Charlotte, NC, US; Columbia, SC, US; Raleigh, NC, US; Knoxville, TN, US; Chattanooga, TN, US; Memphis, TN, US; Montgomery, AL, US)
Job type
Full-time
Role
Sales
Experience
1+ years
Visa
US citizen/visa only
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Jamie Balsillie
Jamie Balsillie
Founder

About the role

Location: Southeast United States (travel across the Southeast + Texas + Mid-Atlantic)
Schedule: Full-time, up to 80% travel required
Compensation: $70,000 OTE (base + commission). Motivated salespeople can earn well above this range.

Role. Do you love to travel, meet new people, and talk about great food? We’re looking for a Southeast Territory Sales Representative to grow Hedgehog’s presence across the region. You’ll spend much of your time visiting grocery stores, foodservice distributors, and restaurants, building relationships, checking on existing accounts, and opening new ones. You’ll work closely with distributor reps to drive sales, increase awareness, and make sure our mushrooms are represented beautifully in every market.

This role is perfect for someone who loves travel, food, and hands-on sales work.

If you’re the type who hustles, there’s real opportunity to earn well above target pay.

Responsibilities

  • Visit restaurants, drop samples, and close new foodservice accounts
  • Conduct cold outreach and identify new business opportunities
  • Maintain and grow existing accounts through regular check-ins, product updates, and relationship building
  • Ensure customers have everything they need, from marketing materials to handling guidance, to keep products performing well
  • Visit grocery stores to check shelves, improve merchandising, and build manager relationships
  • Ride along with distributor reps and support their sales efforts
  • Collect pricing and planogram data and report issues (temperature, shrink, signage)
  • Onboard new stores and accounts
  • Travel weekly (overnights, rental cars, occasional flights)

Qualifications

  • Some sales experience (food, CPG, or restaurant sales a plus)
  • Loves travel; this role involves frequent trips throughout the Southeast
  • Organized, reliable, and relationship driven
  • Comfortable with cold outreach and in-person pitching
  • Enterprising and entrepreneurial mindset; quick to learn and take initiative
  • Foodie or interest in produce and farms is a bonus
  • Able-bodied enough for store visits and light lifting

Compensation

  • $70,000 total on-target earnings (base + commission)

  • High performers can significantly exceed OT, strong upside for motivated sellers

  • Mileage or rental car + travel expenses covered

  • Health Insurance + Benefits

About Hedgehog

Hedgehog is a climate tech startup building robotic mushroom farms. By using robots to automate production and AI to optimize growing conditions, we grow mushrooms for ~1/3rd the cost. Soon, we will use fungi to also produce mycelium protein, organic chemicals, and animal feed. Our method of cultivating fungi completes a circular food supply. Fungi transform agricultural waste into protein-rich food without using arable land or irrigation. We’re building technology to efficiently cultivate the broad set of fungal solutions that nature has provided.

Hedgehog is led by Jamie Balsillie (McKinsey & Co., Indigo Ag, Stanford MBA) and Wilson Ruotolo (UVA Engineering, Stanford Robotics PhD) and funded by Y Combinator, Haystack, and Nate Storey (Co-founder & CSO of Plenty Ag).

Hedgehog
Founded:2022
Batch:S22
Team Size:18
Status:
Active
Location:San Francisco
Founders
Jamie Balsillie
Jamie Balsillie
Founder
Wilson Ruotolo
Wilson Ruotolo
Founder