Founding Growth Marketer

Location: Bay Area or St. John’s, NL

Reports to: CEO

Company: Ground Control Software Inc

About GroundControl

GroundControl provides AI infrastructure and applied AI solutions for advanced manufacturing. Our customers use our platform to complete workflows like AS9102 First Article Inspection Reports up to 10x faster.

We serve contract manufacturers and OEMs in aerospace and other advanced, regulated manufacturing.

The Role

We’re hiring our first marketing operator. We’re seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there’s an opportunity to turn early traction into a repeatable inbound engine.

This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role.

You will work directly with the founding and sales team to generate qualified pipeline through:

• Content marketing
• Webinars
• Trade shows
• Sales collateral
• Website optimization
• Targeted campaigns
• Your ideas

You’ll be hands-on across everything. If you love turning technical products into pipeline, this role is for you.

What You’ll Own

1. Pipeline Generation

• Build and execute lead gen campaigns
• Partner with AEs on target account campaigns
• Own webinar strategy and execution
• Build nurture sequences
• Create downloadable content (case studies, guides, whitepapers)
• Track MQL → SQL → pipeline conversion

Goal: Consistent monthly pipeline contribution.

2. Content Engine

• Write and publish:
  • Case studies
  • Technical blog posts
  • Industry insights
  • AI in manufacturing content
• Repurpose into LinkedIn, email, and sales assets
• Help the founder show up consistently online

Goal: 1–2 meaningful pieces of content per week.

3. Trade Shows & Events

• Identify the right events
• Plan pre-event outreach campaigns
• Equip sales with messaging and materials
• Capture and convert leads post-event

Goal: Events generate measurable pipeline, not just brand impressions.

4. Sales Enablement

• Build collateral:
  • One-pagers
  • ROI calculators
  • Case studies
  • Pitch decks
• Refine messaging for:
  • Contract manufacturers
  • OEMs
  • Different industries

Goal: Help AEs close faster.

5. Website & Conversion

• Improve messaging clarity
• Increase demo conversion rates
• Launch landing pages for campaigns
• Own marketing stack

Goal: Website becomes a conversion asset.

What Success Looks Like (First 6-12 Months)

• Inbound becomes a meaningful % of pipeline
• Clear understanding of what messaging drives OEM vs contract manufacturer interest
• Repeatable campaigns built around proven signals
• Content that consistently attracts the right ICP

Who You Are

• 2–6 years in B2B marketing
• Experience in:
  • Industrial / manufacturing / aerospace
  • OR technical B2B (AI, data, dev tools, infra)
• Strong writer who can simplify technical ideas
• Leveraging of AI tools, leaning into new work paradigms
• Highly execution-oriented
• Strong design judgement - good visual taste with clear presentation

Bonus:

• Experience marketing into regulated industries
• Experience supporting enterprise sales
• Startup experience (<50 people)

This Role Is NOT

• Pure brand marketing
• A large team management job
• A “big budget” corporate role

You’ll be building from scratch.

Compensation

• Base + performance bonus tied to pipeline contribution
• Equity