GoGoGrandparent
A concierge service for seniors’ rides, meals, meds, home and more.
Growth Product Manager
About the role
About the Company
GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on demand apps to the needs of people living with mobility, visual, cognitive and dexterity impairments and letting older adults use them by making a phone call. After ordering, our service becomes a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. We’re profitable, have been around since 2016 & haven’t raised any venture capital financing to date. The company was inspired by the cofounder’s grandmother, who still uses us to this day (she’s turning 95 in March)!
This is a fully remote position located in the United States
Job Summary
The Growth Product Manager will have broad autonomy to identify and act on opportunities in expanding our core service, rides. This is our largest and most mature service line, and improving its conversion funnel can have a meaningful impact on the company. The role includes customer research, working closely with phone operators, data analysis, and running rigorous A/B tests.
Responsibilities:
- Own the ‘Rides’ product funnel end to end, from first touch through registration.
- Identify and prioritize the highest impact opportunities to improve conversion, using data, operator feedback, and customer insights.
- Design, run, and analyze A/B tests on phone and CRM flows to drive measurable improvements.
- Work closely with Customer Service Representatives to understand call dynamics, test scripts, and improve in-call conversion.
- Conduct user research to uncover friction points and validate new ideas.
- Collaborate with engineering, ops, and QA to ensure high quality execution and smooth rollouts.
- Develop clear hypotheses, success metrics, and post-launch analyses for all major initiatives.
- Drive continuous iteration on the customer experience to increase conversion and long term value.
- Own and maintain a prioritized product roadmap focused on highest impact growth opportunities.
Skills & Qualifications
- Bachelors’ degree.
- 3+ years of experience in full-cycle product development in a non-managerial role.
- Highly competent in writing SQL queries to generate and explore data.
- Data analysis experience, able to crunch numbers in spreadsheets comfortably to assist with decision making.
- Skilled in running AB tests (pricing, engagement, provider incentives).
- Keen attention to detail, multitask and work well under pressure.
- Superior project management and interpersonal skills.
- Excellent verbal and written communication skills.
Benefits
- Healthcare Insurance (Medical, Dental, Vision)
- 8 Paid company holidays + 4 Cultural days
- Personal Time-off of 15 days at start
- 401k Plan
- Parental leave
About the interview
Moving to the next round is contingent upon the results of the previous round.
Round 1: 20 minute introductory call with Head of People Operations & Administration.
Round 2: Take home Data Analytics Challenge.
Round 2.5: Data Analytics Challenge review with hiring manager.
Round 3: Take home Case Study (1 hour).
Round 4: Panel interviews with members from product & call center teams (1.5 hours).
About GoGoGrandparent
We built GoGo for our own grandparents and were amazed to see it grow to touch the lives of hundreds of thousands of seniors across the United States and Canada. What shocked us then and it still does now, is that between 30 - 40% of our new signups have smartphones. We didn’t understand why. When we called and asked a few, they told us that Uber and Lyft had 'stopped working' for them.
After puzzling over that for months, we realized what the problem was.
Managing transportation - on Lyft, Uber, cab companies, etc is not easy. It’s a ‘self-serve’ experience. The ride requester has to be aware of things like the driver cancelling, getting lost, the driver arriving, the driver not-quite-being-lost-just-down-the-street-a-couple-houses.
Then add the complexities of smartphones: the user has to be on top of updating their own credit card - making sure the pickup pin is in the correct spot - typing in both where they are and where they’re going. All in all, there are about a dozen online and offline "micro steps" ride requesters have to take to get a ride. And god help anyone who needs to remember their Apple iCloud password to update an app.
We didn't know this when we started, but it turns out that ordering and managing a ride gets more difficult the older you get, almost in the same way that driving a car gets more difficult the older you get.
What gets us excited now (and what we’re hiring for) is that technically this ‘self-management problem’ doesn’t just stop at rides. There are lots of things that get harder to do as you age. People have known this for a long time and that’s inspired a lot of the solutions that older adults currently have.
Based a lot on the experiences we’ve had so far, we believe that by becoming the ‘management layer’ for the things that older adults struggle with as they age we have a better chance to offer older citizens independence without having to ask them to move out of their homes.
Within the next ten years the number of people over the age of 65 will be larger than the number of people under 18 for the first time in history. 11,000,000 people over the age of 75 will stop driving due to age related cognitive or physical decline. When they stop driving, they’ll be forced to rely on friends and family, live in a community, or have caregivers. GoGo is working to make sure that losing your youth doesn’t mean losing your independence.
Joining us at this time is a really exciting opportunity for folks looking to make meaningful impact on people’s lives. We’re a small team that’s built a profitable and fast-growing business over the last three years. Now we’re looking for partners to join us as we make GoGo a household name.
Anyone joining GoGo at this phase of the company will have a huge and life changing level of impact on a size-able and growing user base. We want people to have rich and meaningful lives at any age. We’re bringing people freedom and hope, one life at a time.
