Founding Growth & Brand Lead

Electric Air is building a modern home climate company.

We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.

Electric Air combines:

• real-world HVAC operations

• product development

• software and technology

• design and branding

• customer experience

We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.

This is a highly hands-on role for someone who combines:

• strong growth instincts

• excellent creative judgment

• operational intensity

• fast execution

• deep curiosity about customers

You should be equally comfortable:

• launching a Meta campaign

• giving feedback on a landing page

• coordinating a video shoot

• improving attribution

• organizing a homeowner event

• reviewing install photos for quality and consistency

This is not a traditional corporate marketing role. We are looking for a builder.

What You’ll Own

Growth & Acquisition

• Manage and improve paid acquisition across Google, Meta, LSA, and other channels

• Improve landing pages, conversion funnels, and attribution

• Develop experiments to improve lead quality and customer acquisition cost

• Work closely with leadership to identify growth opportunities and bottlenecks

Creative & Brand

• Source and manage photographers, videographers, designers, freelancers, and agencies

• Maintain a high bar for visual quality and brand consistency

• Help shape the voice, positioning, and identity of Electric Air

• Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding

Website & Funnel Optimization

• Own and improve the website experience

• Create and iterate on landing pages

• Improve top-of-funnel conversion and attribution systems

• Work with engineers and contractors to ship quickly

Local Brand Presence

• Help Electric Air become a recognized and trusted local brand

• Support partnerships, events, workshops, and community presence

• Develop systems for reviews, referrals, and neighborhood density

Content & Storytelling

• Turn real installs and customer experiences into compelling marketing

• Help communicate technical concepts simply and elegantly

• Build systems for collecting photos, videos, testimonials, and install stories

What We’re Looking For

You may not fit perfectly into a traditional marketing category. That’s okay.

We care more about:

• taste

• judgment

• speed

• ownership

• curiosity

• adaptability

than polished corporate experience.

Ideal candidates often come from backgrounds like:

• startups

• consumer brands

• growth roles

• creative agencies

• DTC

• local service businesses

• hospitality

• independent creator/operator work

You Might Be a Fit If You:

• Have strong opinions about what makes a brand feel premium, trustworthy, and modern

• Can distinguish between tasteful marketing and generic contractor marketing

• Are highly resourceful and comfortable working with constraints

• Move quickly and enjoy shipping work

• Can balance analytics with intuition

• Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products

• Are comfortable operating in ambiguity and building systems from scratch

Nice to Have

• Experience with Google Ads, Meta Ads, or local acquisition

• Experience with conversion optimization and landing pages

• Experience directing creative production

• Experience with local SEO or home services

• Experience working closely with founders or small teams

• Strong writing instincts

• Screening call: 15-30 minutes
• On-site interview with founders: 1-2 hrs
• Few follow-up Q&A
• Offer