Sr Product Marketing Manager

What we're building

We carry more than ten million phone conversations per year across America.

Communications for the aging in America is broken. Seniors are isolated. Their families are anxious in ways that go far beyond "I hope mom's alright."

They're checking her bank account daily because they can't tell if she's being scammed. They're calling three times a day because she didn't pick up and they don't know if she's okay. They're lying awake wondering if she's connected to anyone, or just sitting alone. Plus, at the most basic level, a lot of their phone service is completely unreliable or completely breaks for the family once they reach a certain age.

There are 55 million Americans over 65 living at home. Most of them, and most of their families, are navigating this alone.

Community Phone is fixing that. We built a phone so simple it works out of the box, no setup required. We wrapped it with AI-powered check-in calls that surface how she's really doing. And we built a family app that replaces daily dread with genuine safety and peace of mind, knowing she is connected within her community.

It's working. We're well into 8 figure subscription ARR pacing to 9 figure, with 25,000+ families trusting us with something that matters deeply to them, and an NPS of 50 across all active customers today. Customers stay. They refer their friends. They tell us we took away an anxiety they had carried for years and their role in the relationship with their Mom is now able to be more emotionally supportive.

We are a lean, product-driven team. The people who thrive here take full ownership, are mission-driven, move quickly, and care deeply about the customer. One of our product engineers won an Oscar for best foreign film, one team member is a Thiel Fellow, one is a Harvard Philosophy PhD dropout, others are the first growth hires at now Unicorn companies, other of our product engineers are former leaders of 60+ person engineering organizations, and many are former founders.

We are now looking for the person who defines how this story reaches the world.

Why this role is rare

Most PMM roles are maintenance jobs. Inherit a framework, optimize a funnel someone else built, work three layers from the CEO.

This one is different.

You'll be the first dedicated product marketer at a company that is scaling genuine product-market fit across multiple channels. You report directly to the CEO. You will bring the customer perspective to every facet of the product. You will work on small, Navy-seal like a team of marketers and engineers.

The decisions you make in year one will shape how tens of millions of American families think about aging, safety, and connection. That's not an exaggeration. It's the actual scope of what's in front of you.

What you'll own: Impact

Positioning and messaging — define why Community Phone is the obvious choice for families with aging parents. Own the messaging framework and keep it sharp as the product evolves.

Upsell and expansion — our biggest near-term growth lever is converting customers from our base plan to our family plan. You'll own the pitch, the rep playbook, the self-serve upgrade flow we're building, and the positioning of this value on our website.

Launch and GTM — run go-to-market for every new feature: AI check-in calls, family app updates, new plan tiers. Define launch tiers, write briefs, own the comms calendar.

Sales and CS enablement — equip reps with positioning that converts. Own the sales playbook, objection handling, and training, reviewed biweekly with Sales and CS.

Voice of the customer — talk to families who upgraded and families who didn't. Run win/loss interviews monthly. Execute insights directly into the product, scripts, lifecycle, and website.

Your first 90 days

• By day 14, you've talked to more than a dozen customers, become intimately familiar with every facet of the product, and launched a new message and positioning test on the website that is creating positive impact on family plan attach rates.

• By day 30, the messaging and positioning framework for our core two ICPs is hardening — and real proof points can be pointed to in family plan attach rates across point of sale, PLG, and lifecycle funnels.

• By day 60, you've established a working process and heartbeat feeding win/loss data back to GTM and product value insights to engineering. The impact is quantifiable: conversion rates are moving, family plan attach rate at POS and in PLG is up, and WAU/DAU retention across relevant app functions is growing.

• By day 90, the CEO has stepped back from these cycles entirely and trusts that impact will continue to grow without him in the room.

What we're looking for

• Rigorous and organized hypothesis driven thinking that creates clarity
• 6 to 10+ years in product marketing at a consumer or SMB subscription company. You've shipped GTM tied to real revenue impact, not just awareness.
• AI fluency. EG can quickly ship hypotheses on our website with our in-house Claude skills.
• Experience with a self-serve or light-touch sales motion. You know how to write messaging that converts without a rep in the room.
• Comfortable positioning hardware and software together for non-technical buyers. Our customers are families, not IT teams.
• High analytical ability. Can fluently meld and interpret meaning from WAU usage retention curves with the liberal arts of customer interviews to form compelling hypotheses.
• Strong writer. You can turn a complex product into a sentence a 70-year-old's daughter understands immediately.
• Operator mindset. You focus on outcomes, create urgency, and don't wait for perfect information.
• If you need a big team to execute, this isn’t it

How we'll know it's working

• Upsell conversion improves meaningfully within 30 days of your playbook + website positioning going live.
• Reps can pitch the product consistently without relying on you in the room
• Family plan attach rate by acquisition channel
• We are learning the truth about the core messaging pillars and ICP segments faster and see that impact across all surfaces that customers experience
• MoM revenue growth

Compensation and logistics

$150,000 to $190,000 base, plus equity. 401(k) and health insurance included.

Remote-first. About 100 people across 15 countries. 3-4 in person offsites per year at domestic or international locations.

Backed by Y Combinator, YC Continuity, SNR.vc, and other top-tier investors.

About us

We are customer-obsessed to an unusual degree. When we had a major network outage, everyone, recruiters, engineers, marketers, got on the phone with customers. That's not a policy. It's just who we are.

What keeps us going is what we hear from customers. Families tell us they used to wake up every morning with a knot in their stomach. They don't anymore. They tell us our product changed their relationship with their parents, from anxious and fearful to present and connected. That's what we're building toward. It's genuinely important work, and we don't take it lightly.

If that's the kind of problem you want to spend the next few years on, one with real scale, real mission, and real momentum behind it, we'd love to talk.