Founding Designer

Location: In-person (San Francisco)

About Broccoli 🌱

Broccoli builds AI employees for home service businesses—plumbers, electricians, HVAC contractors. These aren’t tools. They’re AI teammates who talk to customers, book jobs, and alert techs when emergencies hit.

We went from 0 to multi-million in revenue in under a year, backed by a top-tier VC, and growing 40% month-over-month.

Why this role matters

This is a new kind of product—and it demands a new kind of design.

The UI isn’t made of buttons and dashboards. It’s made of conversations , natural flows , and invisible moments. Sometimes the interface is a voice. Sometimes it’s a message. Sometimes it’s just a result.

We’re looking for a founding designer to shape how this world feels—starting with our website and brand, and then owning product design from first touch to daily use.

What you’ll do

• Redesign Broccoli’s site and landing pages to match the ambition of the product

• Collaborate with growth to rapidly test and ship high-converting experiences

• Design product interfaces that feel human

• Build Broccoli’s design system and visual language from scratch

• Craft the first true interaction layer for AI coworkers

You might be a fit if:

• You’ve designed for both brand and product (3–6 yrs experience)

• You think in flows and feelings, not just pixels

• You care deeply about clarity, simplicity, and how things land

• You want full ownership and love building from zero

• You’re energized by working in-person with a fast team

Bonus if:

• You’ve designed for voice, chat, or natural language experiences

• You’ve worked on products for SMBs or non-technical users

• You have a strong eye for copy, animation, or storytelling

Why join

• Competitive salary + early-stage equity

• Build the foundation of a brand that already resonates

• Design the interface between humans and AI

• Work in-person with a team that moves fast and ships constantly