Brand and Content Strategy Lead (Growth Team)

The Role

We’re hiring a Brand and Content Lead to scale Bolto’s social media presence and grow our brand. You’ll have full creative control to establish Bolto as a loved brand in our space.

What You’ll Do

1.  Create and Post Content

• Run LinkedIn and Twitter strategy across 3-4 C-suite accounts (5–10 posts/week per account)
• Develop content angles that resonate with startup founders
• Capture fun and engaging photos and videos and turn them into high-performing content
• Plan and execute viral social campaigns
• Create digital graphics to be used on social
• Continuously refine positioning and narrative

2. Own our Website and Case Studies

• Manage Bolto’s website copy, refining pages to reflect product improvements and ensure our brand voice
• Interview Bolto customers and turn interviews into thorough, well-produced case studies for our website
• Repurpose case studies into social media posts and campaigns

3. Build our Ads strategy and Own Ad Creative

• Develop engaging graphics and videos for paid ads across a variety of channels
• Plan and execute innovative advertising campaigns, both online and in-perosn

4. Help us venture into Podcasts, Newsletters, and Other Media

• Work with the COO to create a plan to build an owned media asset from scratch
• Grow the channel to strengthen Bolto’s brand

What We’re Looking For

Organization. You should be extremely organized in your day to day life, using systems such as calendar blocking, a task manager, etc.

High agency. You should operate largely independently once you’ve settled into the role

Startup knowledge. Ideally you should be familiar with the start-up ecosystem. This could mean that you have worked for a startup, started a startup, and/or listen to startup podcasts/scroll tech twitter in your free time. You should have your finger on the pulse of the startup community and know what’s working/not working in brand and content.

Design sense. You should have a strong design sense and be familiar with tools like Canva and Figma to create graphics

Photo/Video. A background in photography/videography + editing is ideal

As a bonus - please include a link to a portfolio or other creative work you’ve done previously