
Smart grocery pricing with AI
BetterBasket is building the “Cursor for food & beverage” — AI systems that understand, explain, and run merchandising decisions for grocers, starting with pricing.
Pricing in grocery is still driven by spreadsheets, gut feel, and fragmented data. We’re replacing that with systems that ingest competitive data, map products across retailers (including private label and fresh), model demand and substitution, and generate exact revenue and margin impacts for every decision — then execute.
We’re already responsible for pricing billions of dollars of grocery items annually, working with leading retailers across North America and LatAm. From day one, you’ll work directly on production systems used by real operators making high-stakes decisions every week.
BetterBasket is backed by Y Combinator, Aito Capital, and founders and executives from companies like YouTube, Uber, Amazon, Tesco, and Stubhub.
You’ll work on core systems that power automated decision-making in grocery:
We help food and beverage businesses increase margin and sell-through with an end to end approach to merchandising, using AI to recommend pricing and assortment changes.
BetterBasket is supported by advisors doing industry-leading research at Wharton (UPenn), combining theoretical foundations with our founders' on-the-ground experience launching the grocery platform at Uber Eats.