GTM Automation Engineer

About the job

Why this role exists:

We're building a revenue engine that scales without adding headcount linearly. This role owns the automation + systems layer across inbound, outbound, routing, enrichment, lifecycle stages, and dashboards making sure GTM processes run reliably, audibly, and cleanly (no silent failures).

Core stack you'll own:

• SaaS tool subscription
• iPaaS/workflow orchestration: n8n, Make, Workato, Zapier, Tray.io, Retool
• APIs/Webhooks/Auth: REST, webhook patterns, OAuth (Greenhouse)

Key Responsibilities:

1. Architect + harden automations across the GTM lifecycle: Build and maintain workflows across marketing, sales, and customer success functions
2. Inbound automation: capture qualify route follow up. Own inbound flows: forms, chat handoffs, meeting booking triggers, lead capture, enrichment, and automated follow-ups. Build routing that's fast and correct (SLA-based, territory/segment logic, dedupe-safe). The "routing + alerts + enforcement" pattern shows up strongly in top GTM Engineer postings.
3. Outbound enablement: sequences, alerts, and handoffs. Build workflows for SDR/AEs: sequencing triggers, task creation, SLA alerts, pipeline hygiene enforcement, leadership notifications, and stage/field completeness checks.
4. Data hygiene + governance (you are the quality gate). Own deduplication strategy, lifecycle stage definitions, property governance, naming conventions, and access controls. Set up system health checks and regular audits to prevent drift and catch silent breaks early.
5. Integrations + workflow observability: Build/maintain integrations across tools using iPaaS + APIs/webhooks. Implement monitoring: workflow uptime, failure alerts, data-flow checks, and a lightweight "runbook" for incident response.
6. Dashboards + reporting (GTM truth layer): Build/maintain dashboards for: leads, MQLs, pipeline creation, conversion rates, speed-to-lead, sequence performance, workflow health, and funnel leakage.
7. Documentation that survives scale: Document workflows, integration maps, decision logic, and governance so systems are auditable and easy to extend.

This is a high-ownership role with technical scope. This is not a classic RevOps admin role. You're building the automation infrastructure that makes revenue execution reliable at scale.

Other requirements

What we’re looking for (must-have):

1. Hands-on ownership of automations (workflows, lists/segmentation, lifecycle stages, routing, scoring, dashboards).
2. Strong experience with at least one automation/orchestration tool (n8n/Make/Zapier/Workato/Tray.io, etc.)
3. Comfort with APIs/webhooks/auth and designing reliable integrations (not just “connecting tools”)
4. Systems thinking + close attention to detail: you prevent silent breaks, enforce hygiene, and ship with safeguards.
5. Can translate messy GTM asks into clean specs + scalable logic (ambiguity → structure)

Nice-to-have:

1. Ability to script in Python/JS/TS and use SQL for validation/analysis. Experience setting up monitoring/diagnostics for automations (health checks, alerts, and uptime).
2. Hands-on to AI-assisted GTM tooling/agentic workflows

Interview Structure:

Assignment 1- AI/GTM Automation Excercise

Assignment 2- End to End GTM Automation assessment

Round 1 - Technical Deep-Dive and Case review (45 min)

Round 2 - Managerial Discussion (30 min)

Round 3 - Culture Fitment (30 min)

Interview Evaluation Criteria of each round:

Round 1: Technical Deep-Dive and Case review (30 min)

• Discuss the case submission in detail
• Question on tools skills
• Thinking abilities and structured thinking
• Communication

Round 2: Managerial Discussion (30 min)

• Experience & impact: A brief discussion on your career journey and key contributions.
• Problem-solving: How you approach challenges and make decisions.
• Collaboration: Your experience working with teams and stakeholders.
• Alignment: Understanding your aspirations and fit with the role.

Round 3: Culture Fitment (30 min)

• Work style: Understanding how you collaborate and operate in a team.
• Mindset: Your approach to ownership, feedback, and growth.
• Adaptability: How you navigate change and new challenges.
• Mutual fit: Ensuring alignment with our culture and expectations.